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Why the Skims-WNBA Partnership is Such a Slam Dunk for Girls’s Sports activities

Kim Kardashian refuses to drop the ball. On May 13, the mogul’s shapewear company Skims, announced its official underwear partnership with the WNBA. The company launched the campaign with some of the league’s biggest stars, including basketball legend Candace Parker, second overall draft pick Cameron Brink, and standout players like Kelsey Plum, DiJonai Carrington, and

Why the Skims-WNBA Partnership is Such a Slam Dunk for Girls’s Sports activities

Kim Kardashian refuses to drop the ball. On Might 13, the mogul’s shapewear firm Skims, introduced its official underwear partnership with the WNBA. The corporate launched the marketing campaign with a number of the league’s largest stars, together with basketball legend Candace Parker, second general draft choose Cameron Brink, and standout gamers like Kelsey Plum, DiJonai Carrington, and Skylar Diggins-Smith. “I am proud to launch this new WNBA marketing campaign starring such an unbelievable solid of athletes,” Kardashian stated in a press launch. “Championing ladies and ladies in sports activities is extremely vital to Skims.”

This partnership comes after a record-breaking year for women’s sports (and ladies’s basketball particularly), with NCAA gamers shattering all-time viewership information by tens of millions. As the recognition of girls’s basketball continues to develop, so has its ties to style. In April, Chicago Sky player Angel Reese introduced her plans to enter the WNBA draft — skipping her ultimate yr of faculty to take action — in Vogue; a month later, Reese attended the Met Gala in a customized 16Arlington gown. In the meantime, first general draft choose Caitlin Clark attended the WNBA draft in head-to-toe Prada, the primary skilled basketball participant to be dressed by the style home for the draft. Provided that Skims has already partnered with the NBA, shifting into ladies’s sports activities looks as if the pure subsequent step (and albeit, lengthy overdue).

A few of the WNBA fashions additionally talked about their love of style within the Skims launch. “My followers understand how a lot I really like style. Skims has been an underwear staple in my wardrobe for years,” Brink stated, sporting the model’s Suits All people underwear assortment. Diggins-Smith added that, “I really like style, however extra importantly it is important for me to really feel snug in each aspect of my life. As a mom of two with a really energetic profession, Skims gives options for me which can be seamless, stretchy and classy.”

The Skims x WNBA partnership is a big second for ladies’s sports activities, particularly as gamers proceed to advocate for the pay equity and air time they deserve. “I am younger sufficient to recollect after I was instructed style [brands] weren’t gonna help us,” former skilled basketball participant Swin Cash Canal commented on the Skims Instagram post. “That is so impactful as somebody who’s feminine presenting and performs basketball . . . thanks for this,” one other commenter added.

With the tip-off of the WNBA season upon us, this marketing campaign signifies that girls’s sports activities is not going anyplace — and that is undoubtedly a successful message.

Chandler Plante is an assistant editor for POPSUGAR Well being & Health. Beforehand, she labored as an editorial assistant for Individuals journal and contributed to Ladygunn, Millie, and Bustle Digital Group. In her free time, she overshares on the web, creating content material about persistent sickness, magnificence, and incapacity.

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