By now everyone knows that TikTok has the power to create viral traits.
Its algorithm can flip a distinct segment video into a world sensation actually in a single day – we see it each day.
It’s not only a flash-in-the-pan app: there are 1 billion folks consuming countless content material.
And behind that content material are influencers main the cost; from the mega to the micro – even the nano.
The facility that influencers wield isn’t any joke.
They will sway audiences to strive your merchandise, advocate on your model, supply suggestions, share suggestions, and even create their very own instructional model content material (UGC).
And now, at BuzzSumo, we’re providing you with the power to seek out the suitable TikTok influencers to drive your model ahead.
Right here’s every thing it is advisable know…
Monitor down TikTok influencers in your area
BuzzSumo’s TikTok Influencer search helps you zero in on the folks making waves in your area.
A easy key phrase search brings again 1000’s of TikTok creators which might be producing a giant buzz proper now within the areas you care about.
This search is prioritized primarily based on the profiles that incorporate your key phrase of their bio description and not too long ago used hashtags.
For instance, looking “Skincare” will return outstanding, world influencers on TikTok that describe their TikTok channel as being skincare associated, or tag their content material up by way of a skincare hashtag.
If you wish to transcend bio and hashtag relevancy, you too can prioritize TikTokers by:
- Followers
- Following
- Likes
- Video depend
From there, you may check out totally different searches to construct your checklist.
Buyer “Drawback” primarily based key phrases (associated to your model or merchandise) are one other nice sort of search you are able to do.
For instance, niching down from the subject of “Skincare” might lead you to the issue of “Zits”.
This may show you how to discover area of interest influencers creating genuine, problem-solving movies that your viewers belief.
Dig right into a TikTok influencers’ means to create engagement
Evaluate and rank influencers to outreach, primarily based on their means to whip up robust engagement.
BuzzSumo’s TikTok Influencer search device provides you metrics so to assess who will show you how to hit your objectives, and introduce you to new audiences.
Are you trying to increase model consciousness? Deal with variety of likes and followers.
Do you wish to faucet into an excellent engaged group? Pay shut consideration to an influencers’ following quantity (the quantity of individuals they observe) and their Diggs (the variety of likes they give out to their followers), to seek out those that reciprocate and actively interact with their viewers.
Analysis the influencers selling your model and rivals
An ideal search to begin with in your hunt for TikTok influencers is your personal model title.
This may reveal the TikTok influencers who’re already mentioning your model organically.
For instance, a seek for SEMrush reveals 26 TikTok influencers, together with that of Neil Patel.
This isn’t only a case of influencer discovery, however model status administration.
Are these influencers talking about your model positively or negatively?
Are they the proper type of influencer spreading the proper message and data?
Taking inventory of your visibility on TikTok will show you how to carve out the suitable technique, and take management of your brand narrative going ahead.
And as soon as you already know the place you’re headed, you may take a look at the TikTokers advocating on your rivals, and contemplate hanging up a dialog with them.
Get trending hashtag inspiration
Discover inspiration on your personal TikTok content material, and broaden your influencer analysis utilizing “Lately used hashtags”.
Listening to the hashtags mostly utilized by influencers with essentially the most partaking movies can assist you uncover inexperienced area concepts on your personal content material, but in addition present you whether or not an influencer is related to your model proper now.
Supply TikTokers to seed your PR campaigns
Some TikTok influencers cowl tales like a contract reporter would, whereas others evaluation merchandise with convincing and genuine UGC content material.
Looking key phrases surrounding your subsequent PR marketing campaign subject can assist you discover influencers to seed your marketing campaign on TikTok, earlier than you’re taking it to press.
Producing a buzz on TikTok before everything can finally show you how to pitch “TikTok development” or “TikTok made me purchase it” tales later down the road, that win large press protection.
Discover professional influencers to contribute to your content material
Use the TikToK search device to seek out subject material consultants that may create authoritative and reliable content material in your behalf.
Simply search their title, and also you’ll be met with a listing of the preferred and related consultants.
You may even mix this with a distinct segment subject to get actually particular.
For instance, the skincare development of “Slugging” actually took off on TikTok this 12 months (a moisturizing approach involving masking the pores and skin in vaseline).
Say you needed to supply an professional’s opinion on a development, simply seek for the development title plus a related job title – eg. “Dermatologist” and “Slugging”.
Bear in mind: BuzzSumo’s TikTok influencer database additionally scans hashtags, so you’ll find trending subject material consultants very quickly.
Save influencers for future outreach
When you’ve discovered the suitable influencers to advertise your model, merchandise, or message, save them to a undertaking.
You may financial institution essentially the most viable contacts from the TikTok influencer search device, so you may revisit your precedence checklist and join with them over time.
The facility of TikTok influencers is simple.
With BuzzSumo’s new influencer search device, you may harness that energy by discovering the suitable creators to advocate on your model.
And if you wish to actually dig into TikTok content material efficiency traits to tell your personal social media technique, take a look at BuzzSumo’s Chrome Extension which now options TikTok content material evaluation options.
Do your analysis, get strategic with key phrases and hashtags, dig into engagement metrics, and save prime prospects.
Then, when the time is correct, attain out to these nano, micro, or mega influencers who can unfold your message far and broad.
TikTok is not a passing fad – it is altering advertising and marketing ceaselessly.
Do not get left behind – use BuzzSumo to faucet into this very important development and take your model viral.
Seize your free 30-day trial now.