Twitter Makes ‘Location Highlight’ Accessible to All Companies, Broadcasts New Advertising Schooling Initiatives

Twitter is including to its Professional Profiles enterprise show choices by making its ‘Location Highlight’ module available to all brands which have transformed to a Professional account inside the app, whereas it’s additionally introduced some new teaching programs to assist entrepreneurs put together for the upcoming vacation push.

First off, on Location Highlight – initially launched to chose companies earlier in the year, now, all companies which have switched to a Skilled Profile can add the module, which shows your bodily enterprise location on a map inside your Twitter profile presence.

As you may see on this instance, now you can add the Location Module through your ‘Profile Highlight’ choices, which can be the place you may add ‘Store’ and ‘E-newsletter’ promotion parts to assist present extra connection alternatives within the app.

You may additionally observe the up to date Map show – as defined by Twitter:

“As we scale the Location Highlight, we’re additionally giving it an additional enhance that may assist professionals drive their clients additional down the trail to buy. Utilizing Google Maps Platform, this highlight now provides professionals the choice so as to add a map of their enterprise location. Clients can then click on on the map for instructions to navigate there.”

So, now you may showcase extra details about your bodily enterprise location, together with contact information and different choices, to assist maximize your lead era alternatives. 

Twitter’s been working so as to add in additional enterprise instruments over the previous 12 months, within the hopes of engaging extra manufacturers to spend extra time – and ideally cash – within the app. Like all social platforms, the integration of in-stream shopping is a big focus, through its dedicated Shop tab, however these expanded connection and promotional instruments will even present extra methods for manufacturers to get extra out of their Twitter efforts.

And it has much more modules within the works:

“We plan to check and launch a number of further profile spotlights this 12 months to raised serve our broader viewers of pros. Finally, these spotlights will allow professionals to encourage potential clients to take the actions they care about most when discovering their account on Twitter. Keep tuned for extra data as we start piloting these spotlights!”

Along with this, Twitter’s additionally launching a brand new ‘Taking Care of Business’ workshop sequence, which is designed to assist professionals beginning out on Twitter acquire a greater understanding of its newest merchandise and choices.

“The workshops will cowl how one can arrange your Skilled Account, how one can activate an applicable highlight for your corporation and how one can tweet confidently and have interaction along with your viewers.”

It may very well be lead-in to the vacation push – you may register for the workshops, run through Twitter Flight Faculty, here.

Lastly, Twitter’s additionally launching some further enterprise parts for its Flight Faculty training platform:

“We’ll be rolling out 10 a la carte programs on Twitter Flight Faculty that may cowl a number of subjects which might be prime of thoughts for professionals on how one can leverage Twitter to drive clients to purchase. Our #TweetLikeAPro coursework shall be designed particularly for small to medium companies and can cowl subjects like how one can Up Your Tweet Sport, Making a Neighborhood of Engaged Followers and Retaining it Easy: The 4 Cs of Content material Technique.”

Twitter’s Flight School is a free training component, which offers you with a Twitter accreditation, and covers all of the fundamentals of tweeting and tweet technique – which is value taking to make sure that you’re throughout all the assorted alternatives of the app.

The brand new programs will add to this, and even if you happen to really feel assured that you realize your approach across the app, it’s typically value taking all these programs as a refresher, or simply to ensure you do, in actual fact, know all the newest instruments and updates.

As a result of it’s all the time altering, and as we come into the end-of-year push, it’s value making certain that you simply’re on prime of the newest developments, modifications and updates, as a way to get probably the most you may out of your efforts.

You’ll find extra concerning the newest Flight Faculty programs here, whilst you can learn extra about how one can convert your Twitter account to a Skilled Profile at this link.