Former UFC champion TJ Dillashaw has claimed that the promotion poured hundreds of thousands into advertising and marketing Cody Garbrandt as the following massive factor.
As we all know, Cody Garbrandt has confirmed to be one of many largest ‘what ifs’ in MMA historical past. Following on from his iconic UFC bantamweight championship win over Dominick Cruz, the expectation was that he’d go on to grow to be one of many largest stars within the promotion.
Sadly, it didn’t fairly work out that manner. He was thrust right into a rivalry with former coaching associate TJ Dillashaw and in two straight fights, he was knocked out by Dillashaw.
This led to an actual interval of decline for him and, in some ways, Garbrandt has by no means recovered. In a current interview, TJ opened up on simply how a lot the UFC invested in ‘No Love’.
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Dillashaw opens on Garbrandt
“He had a number of strain on him too,” Dillashaw stated of Garbrandt. “He had a tremendous struggle in opposition to Cruz. I’ve by no means seen Cody Garbrandt be that good. His fashion is ideal for Cruz. He’s by far the quickest human being I’ve ever skilled with in relation to response instances and the way fast he’s. He’s obtained nice wrestling, and he’s obtained energy in his arms, so it was an ideal match up for him.
“Coming off that, UFC was like ‘Hey, that is our subsequent massive horse, let’s put some cash into him.’ So that they market the s—t out of him, put him in a bunch of commercials, obtained some celebrities behind him. From what I used to be instructed, they put like $6 million into advertising and marketing him earlier than our struggle, gave us The Final Fighter. So he went to large stardom — manner greater than me — quick. They wished him to be the following Conor McGregor, like run your mouth. I wouldn’t say he was the sharpest software within the shed to have the ability to do one thing like that, so he similar to stated s—t, and he doesn’t know what he’s speaking about.”
Quotes through MMA Mania
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