Soft2Bet continues its strategic growth in Romania by its quickly rising on-line leisure model, Don.ro, which has entered a multi-year settlement as the primary sponsor of CFR 1907 Cluj, one in every of Romania’s main soccer golf equipment.
Starting with the 2025-26 Liga 1 season, main Romanian model Don.ro’s brand will function prominently on CFR Cluj’s dwelling and away kits, coaching gear, and all through the “Dr. Constantin Rădulescu” stadium. The partnership with CFR Cluj additionally features a slate of dwell and digital activations powered by Soft2Bet’s revolutionary platform, designed to deepen fan engagement.
Cristian Balaj, CFR Cluj President mentioned:
We’re excited to announce our partnership with Don.ro, a Romanian model that shares our values of efficiency, professionalism, and the need to construct one thing lasting. The truth that Don.ro is turning into the primary associate of our membership is each a validation of the work we do daily and an essential step in strengthening CFR Cluj’s picture each nationally and internationally. We’re happy to have a dynamic associate by our facet, one with a contemporary imaginative and prescient who believes within the energy of sport to encourage and produce folks collectively. Furthermore, Don.ro has chosen to supply every season ticket holder this season an official jersey — a gesture of appreciation for the eagerness and loyalty with which they help us.
The partnership between Soft2Bet and CFR Cluj brings collectively Don.ro’s award-winning on-line gaming model and a membership with a wealthy historical past of success, together with eight league titles, 4 Romanian Cups, and 4 Tremendous Cups. Either side are pushed by a dedication to excessive efficiency, daring ambition, and contemporary concepts, which makes this collaboration particularly well-aligned.
Marius Mirasovici, Official consultant of Don.ro model mentioned:
We’re honored to affix the CFR Cluj household, an emblem of excellence in Romanian soccer. This partnership displays the shared values that convey us collectively — efficiency, duty, and respect for the group. At Don.ro, we’re dedicated to selling a secure and balanced leisure surroundings, and thru our collaboration with CFR Cluj, we intention to ship a robust message in regards to the significance of accountable play, each on and off the sector.
The partnership is designed to ship actual worth to Don.ro’s gamers and the broader area people. With Soft2Bet’s backing, Don.ro will launch a variety of activations tailor-made to Romanian audiences, comparable to unique match-day experiences, localised campaigns, group occasions, and accountable gaming initiatives, bringing followers nearer to the motion and rewarding their loyalty in significant methods.
Oksana Tsyhankova, Chief Advertising Officer at Soft2Bet, highlighted:
At Soft2Bet, we excel in constructing highly effective and award-winning manufacturers that forge deep connections with gamers by localised experiences. Don.ro’s partnership with CFR Cluj embodies this imaginative and prescient,combining a top-performing membership with our drive for tailor-made gamified experiences, product excellence, and a ardour for efficiency.
Launched in 2024 and recognised as “Greatest Launch of the Yr” on the twelfth Assembly of Playing Professionals, Don.ro delivers over 3,484 on line casino video games, a full live-dealer lineup, and an entire sportsbook. The platform runs on Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Utility) expertise, which boosts participant engagement by mission-based options and in-game challenges.
