In celebration of hip-hop’s fiftieth anniversary, iconic athletic model PUMA has partnered with legendary rapper Slick Rick and LSU basketball star Flau’Jae Johnson for an thrilling new marketing campaign. Combining the essence of hip-hop and athleticism, the duo showcases their distinctive model and flexibility within the promotional video.
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A Nearer Look
Slick Rick, identified for his iconic gold chains and signature pink PUMA sweatsuit, completely captures hip-hop’s hustle, grind, and uncooked power within the marketing campaign. Along with his distinctive model, he states:
“The material that represents the hustle, the grind, and the uncooked power that defines us.”
The PUMA marketing campaign focuses on showcasing the model’s gear in numerous colorways and the way it seamlessly integrates into on a regular basis life. Slick Rick and Flau’Jae put their twist on his hit music “La-Di-Da-Di” within the video, highlighting the connection between their model and the PUMA model.
Johnson, who sports activities PUMA suedes within the marketing campaign, raps, “Contemporary dressed like 1,000,000 bucks, throw on my PUMA suedes in them fly zip-ups,” whereas sporting her black suede PUMA sneakers.
Johnson, who’s an rising expertise in each basketball and hip-hop, describes PUMA as a model that embodies, “swag and flexibility.”
PUMA Particular Appearances
Along with Slick Rick and Flau’Jae, the marketing campaign options particular appearances by actress Lauren London and rapper Cordae. Their inclusion provides much more star energy and pleasure to the collaboration.
The promotional video will be discovered on YouTube, the place followers can expertise the fusion of hip-hop and athletic trend.
Flau’Jae and Angel Reese For Amazon
Flau’Jae Johnson had beforehand participated in another campaign earlier this year, alongside her LSU teammate Angel Reese. The duo was featured in a back-to-school visible dorm assist for Amazon, attracting vital consideration on social media.
Pepsi Pays Homage to Hip Hop
Pepsi adopted the same path in honoring hip hop, particularly paying tribute to the late New York rapper The Infamous B.I.G. with their marketing campaign. The marketing campaign seeks to pay homage to the late rapper and have a good time his influential legacy within the style.
Written by Kynedei Iman Hobbs
Kynedei Iman Hobbs is a latest school graduate from the famend Prairie View A&M College, with a significant in Mass Communications. She possesses a deep ardour for each Information and Leisure and aspires to excel as an distinctive Leisure Information Reporter, Author, and Character. Along with her sights set on greatness, she is pushed to make a major influence within the subject.
