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Ring, Celebration Metropolis, 22squared, GSD&M, Pizza Hut, Carhartt, January Digital and Movers + Shakers are 2024 Digiday Media Shopping for and Planning Awards winners

By Digiday Awards  •  April 2, 2024  •  4 min read  • This year’s Digiday Media Buying and Planning Awards winners found success with data-driven, personalized and inclusive campaigns across the dynamic media landscape. Agencies and brands are increasingly leveraging emerging technologies and influencer partnerships to amplify brand messaging, engage target audiences and drive impactful results.  In

By Digiday Awards  •  April 2, 2024  •  4 min read  • This year’s Digiday Media Buying and Planning Awards winners found success with data-driven, personalized and inclusive campaigns across the dynamic media landscape. Agencies and brands are increasingly leveraging emerging technologies and influencer partnerships to amplify brand messaging, engage target audiences and drive impactful results.  In

By Digiday Awards  •  April 2, 2024  •  4 min learn  •

This yr’s Digiday Media Shopping for and Planning Awards winners discovered success with data-driven, personalised and inclusive campaigns throughout the dynamic media panorama. Companies and types are more and more leveraging rising applied sciences and influencer partnerships to amplify model messaging, interact goal audiences and drive impactful outcomes. 

Within the new Finest Use of AI class, dwelling safety chief Ring used AI to reinforce its advertising technique, notably in search, amid rising competitors. Dealing with useful resource restraints, the model leveraged ChatGPT early, refining its capabilities nicely earlier than the AI advertising pattern gained steam. Total, Ring skilled a 40% discount in time spent ideating new advert copy, which enabled extra time for strategic marketing campaign optimization that helped enhance general efficiency. Its Memorial Day marketing campaign noticed spectacular outcomes, together with a 172% enhance in click-through fee, a 73% lower in cost-per-click and 32% extra direct-to-consumer unit gross sales year-over-year. The model’s revolutionary strategy additionally contributed to Ring’s success throughout Amazon Prime Day, additional cementing AI’s function in its advertising.

For the brand new Finest Rising Know-how Marketing campaign class, specialty retailer Celebration Metropolis and company companion 22squared are winners for his or her new PartyAI resolution. Celebration Metropolis was vulnerable to turning into a final resort because of elevated competitors from Amazon, Goal and Walmart. Enter PartyAI, a planning device aimed to rework the client expertise, providing personalised suggestions and lowering planning fatigue. Prospects full a quick quiz to point the celebration event and their product preferences, then obtain a set of personalised exercise and merchandise suggestions built-in with Celebration Metropolis’s product catalog. A 3-week pilot efficiently engaged customers, serving to the retailer reclaim its positioning as a vacation spot for celebration necessities.

Company GSD&M and Pizza Hut are winners within the Finest Influencer Partnership class for a marketing campaign celebrating the return of the Huge New Yorker pizza. The model partnered with in style YouTuber Airrack to interrupt a Guinness World Document for the biggest pizza. They amplified the stunt by together with followers and different content material creators and incorporating enjoyable challenges within the constructing course of, like fan-made marinara hoses and pepperoni cannons. The occasion garnered large consideration, producing 8.8 billion impressions and turning into the top-trending video on YouTube. The partnership engaged greater than 6 million shoppers, 64% of whom had been Gen Z, and led to the newest gross sales day in Pizza Hut historical past.

Finest E-Commerce Technique winners Carhartt and January Digital collaborated on a strong e-commerce technique, turning to impactful storytelling, social commerce and data-driven viewers concentrating on to raise model affinity and drive income progress. Techniques included vacation genre-targeting on premium video stock, a school soccer TV sponsorship, augmented actuality lenses on Snapchat, an expanded vacation present influencer marketing campaign, vertical video and substantial investments in social commerce. With a give attention to new buyer acquisition and optimized media spend, January Digital’s full-funnel digital media e-commerce marketing campaign exceeded consumer expectations and trade benchmarks.
Lastly, Movers+Shakers gained Media Company of the Yr, pioneering groundbreaking methods throughout the digital and social panorama. With revolutionary campaigns throughout rising platforms like TikTok, Threads, YouTube Shorts and BeReal, Movers+Shakers redefines model engagement and storytelling for its shoppers, together with e.l.f. Cosmetics, Fenty, Tinder, Hasbro, Netflix and Goal. The company’s versatility extends past social platforms, encompassing reside billboard takeovers, awards exhibits and academic webinars. Its partnerships with manufacturers like e.l.f and Fenty drive tangible outcomes with constant gross sales progress and rising inventory costs.

The 2024 Digiday Media Shopping for and Planning Awards winners information will be revealed right here on Tuesday, April 16, 2024.

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Full 2024 Digiday Media Shopping for and Planning Awards winners record beneath:

Finest Company Associate

  • Mediaplus 
  • My Code 

Finest Related/Streaming TV Marketing campaign

  • Quantcast and Havas Media

Finest CSR Initiative

  • Duncan Channon & CTPP 

Finest E-Commerce Technique

  • Carhartt + January Digital

Finest Rising Know-how Marketing campaign

  • Celebration Metropolis & 22squared 

Finest First-to-Market Technique

  • CMI Media Group & AstraZeneca 

Finest Excessive Influence Artistic

  • Sharma Manufacturers  

Finest Influencer Partnership

  • GSD&M + Pizza Hut

Finest Omnichannel Marketing campaign 

  • Mediaplus 

Finest Out-of-House Marketing campaign

  • DIVE Billboards

Finest Podcast Marketing campaign

  • Rakuten & Ocean Media

Finest Retail Media Technique

  • Sony + Tinuiti 

Finest Social Commerce Technique

  • BLP & MedCline 

Finest Use of AI 

  • Ring & Initiative

Finest Use of Knowledge

  • Identified

Finest Use of Know-how

  • Tele2 AB + EssenceMediacom + GroupM Nexus

Digital Media Marketing campaign of the Yr

  • Hearts of Science x HBO Max

Impartial Media Company of the Yr

  • PMG 

Media Company of the Yr

  • Movers+Shakers 

Media Plan of the Yr

  • Initiative & T-Cellular 

Conventional Media Marketing campaign of the Yr

  • Hearts & Science

Involved in getting into the Digiday Media Shopping for and Planning Awards? Sign up to obtain deadline reminders, entry ideas, class suggestions and extra.

https://digiday.com/?p=539793

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Digitas, Wpromote, Known, Critical Mass and Juice Media are 2024 Digiday Media Buying and Planning Awards finalists

March 19, 2024  •  5 min learn

The Digiday Media Shopping for and Planning Awards acknowledge probably the most profitable corporations, campaigns and applied sciences within the fashionable media panorama. This yr’s finalists centered on data-driven decision-making, innovation and expertise, consumer collaboration and partnerships, and — maybe most significantly — adaptability and agility.  A standout for one in every of a number of new classes this yr — Finest […]

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Bloomberg Media, MG OMD, UM and Woo are 2023 Digiday Awards Europe winners

February 27, 2024  •  10 min learn

This yr’s Digiday Awards Europe winners centered on incorporating new applied sciences and codecs into campaigns, transcending conventional promoting and tapping into partnerships that unlocked desired audiences. Themes throughout the 2023 winners centered on maximizing using social media, amplifying model engagement with tech and establishing synergistic model partnerships.  Bloomberg Media secured the award for […]


Pepsi MAX, MiQ, Gamelight, Tripadvisor and Netflix are 2023 Digiday Awards Europe finalists

February 13, 2024  •  5 min learn

The main target for this yr’s Digiday Awards Europe finalists centered on tech improvements, model partnerships and collaborations, in addition to creating compelling narratives. The shortlist entries share a standard theme: creating content material that resonates with viewers pursuits and investing in partnerships to succeed in new markets. For instance, Pepsi MAX secured a nomination for Finest Use […]

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