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Report: Pat Riley, NFL Attain Deal to Use ‘3-Peat’ Trademark If Chiefs Win Tremendous Bowl

Adam Wells February 4, 2025 Allen Berezovsky/Getty Images A victory by the Kansas City Chiefs in Super Bowl 59 would be beneficial to Basketball Hall of Famer Pat Riley’s financial portfolio. Per Front Office Sports, since Riley has had variations of the term “three-peat” trademarked for years, the NFL reached an agreement with his camp

Report: Pat Riley, NFL Attain Deal to Use ‘3-Peat’ Trademark If Chiefs Win Tremendous Bowl

Adam WellsFebruary 4, 2025

LOS ANGELES, CALIFORNIA - JANUARY 13: Pat Riley speaks at Michael Cooper's jersey retirement ceremony during halftime of a basketball game between the Los Angeles Lakers and San Antonio Spurs at Crypto.com Arena on January 13, 2025 in Los Angeles, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Allen Berezovsky/Getty Images)

Allen Berezovsky/Getty Photographs

A victory by the Kansas Metropolis Chiefs in Tremendous Bowl 59 could be helpful to Basketball Corridor of Famer Pat Riley’s monetary portfolio.

Per Front Office Sports, since Riley has had variations of the time period “three-peat” trademarked for years, the NFL reached an settlement along with his camp to make use of the phrase on varied merchandise if the Chiefs are capable of win their third straight Tremendous Bowl by defeating the Philadelphia Eagles on Sunday.

Riley initially filed to trademark the time period “three-peat” in 1989 when he was head coach for the Los Angeles Lakers and so they have been pursuing their third consecutive championship.

He filed for a new trademark in Might 2014 to make use of “3-peat” on any jewellery and sports activities memorabilia when the Miami Warmth, who has been workforce president for since 1995, have been going for his or her third straight title.

Per the US Patent and Trademark Database (h/t NPR’s Joe Hernandez), Riley’s firm, Riles & Firm Inc., personal no less than six emblems for variations of the “three-peat” phrase.

Riley instructed Darren Rovell, then working for ESPN, in 2005 that he made round $300,000 from the primary Chicago Bulls three-peat. He additionally cashed in on the second Bulls three-peat, the New York Yankees’ run of three straight World Sequence titles from 1998 to 2000 and the Lakers’ three consecutive titles from 1999 to 2001.

“It is form of been an fascinating phenomenon,” Riley instructed Rovell on the time. “I came upon that if I have been ever an entrepreneurial man, I may have made some [money] in my life.”

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Sports activities enterprise reporter Joe Pompliano famous Riley may make greater than $1 million if the Chiefs win the Tremendous Bowl.

The Chiefs can turn into the primary workforce to win three consecutive Tremendous Bowl titles with a victory over the Eagles.

In the event you’re a superstitious Chiefs fan, that is unhealthy information as a result of Riley’s groups have failed each occasions of their quest to win three consecutive championships. The Lakers have been swept by the Detroit Pistons within the 1989 NBA Finals. The Warmth not solely misplaced to the San Antonio Spurs within the 2014 NBA Finals, however LeBron James subsequently left as a free agent to return to the Cleveland Cavaliers.

Even when the Chiefs are unable to beat Philadelphia, the excellent news is there’s little or no probability Patrick Mahomes will probably be going anyplace within the offseason. Though with Luka Dončić simply getting traded, you possibly can by no means say by no means about something.

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