– Diede de Groot, Luca Van Assche and Flix Auger-Aliassime have turn out to be model ambassadors for Renault.
– This line-up is in line with Renaults ambition of pushing again boundaries.
WEBWIRE – Monday, January 23, 2023
Having turn out to be a premium associate of the French Open tennis event in 2022, Renault is kicking off 2023 by asserting its new ambassador line-up, together with Diede de Groot, Luca Van Assche and Flix Auger‑Aliassime.
These ambassadors will take the manufacturers values and picture to the best stage {of professional} tennis. They may even help Renault initiatives to advertise entry to sports activities.
Renault seeks to ship on a dedication it made as a part of Give Me 5, its CSR initiative specializing in younger individuals and precedence neighbourhoods. In 2022, Renault constructed threetennis courts in Marseille, Lyon and Grigy as a part of this initiative. The model goals to develop the initiative internationally with the assistance of its ambassadors.
Renault is proud to announce it will likely be supporting these gifted athletes for the subsequent three years. Their sporting abilities apart, what motivated us to affix forces with them was their mindsets and their dedication to the human values held by Renault, says Arnaud Belloni, International Chief Advertising and marketing Officer. Twenty-five-year-old Dutch participant Diede de Groot is the reigning French Open womens wheelchair tennis singles champion and the present World No.1 in each single and doubles. Between 2017 and 2022, she received a formidable 31Grand Slam titles 16in singles and 15 in doubles.
Eighteen-year-old French participant Luca Van Assche is one to observe. Having received the French Open junior title in 2021 with out shedding a single set, he received his first ATP Challenger title in Portugal in December2022 and is at present the youngest participant within the top150.
Twenty-two-year-old Canadian participant Flix Auger-Aliassime at present holds the World No.7 spot within the ATP rankings. Identified for his efforts each on and off the courtroom, he confirmed nice promise in 2022, successful fourdifferent tournaments.
Im proud to be related to Renault, as we share the identical ambition and values. The GiveMe5 initiative focuses on selling tennis in precedence neighbourhoods, so its a trigger significantly near my coronary heart. We’re going to work on increasing it collectively, mentioned Flix Auger-Aliassime.
About Renault
Renault, a historic mobility model and pioneer of electrical autos in Europe, has at all times developed revolutionary autos. With the Renaulution strategic plan, Renault has launched into an bold, value-generating transformation transferring in direction of a extra aggressive, balanced and electrified vary. Its ambition is to embody modernity and innovation in know-how, vitality and mobility companies within the automotive business and past.
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