NWSL’s Boston franchise lastly has a reputation, and it is BOS Nation Soccer Membership, in line with CBS Sports activities sources. The franchise, set to hitch the league in 2026, will unveil the brand new identify and brand on Tuesday. The official rollout of the identify will be linked to “TooManyBalls.com,” a placeholder for an in depth advertising marketing campaign round Boston to advertise the brand new membership identify and colours, which will probably be inexperienced and black.
There have been some indicators on social media forward of the rollout, and some retailers already had links for merchandise, however these hyperlinks have since been eliminated since following CBS Sports activities’ reporting on Monday.
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Regardless of the now modified hyperlinks, BOS NATION FC and BOS NATION FOOTBALL CLUB are actually listed on america Patent and Trademark Workplace database as a trademark submitting with a submitting date of Monday, Oct. 14. The membership’s advertising marketing campaign slogan “Too Many Balls,” additionally has a trademark submitting with the USPTO.
The longer term franchise has now slowly unveiled a promotional video, and the official workforce identify with the colours inexperienced and accent colours raspberry, charcoal, pink, yellow and orange. An official brand will probably be introduced at a later date.
NWSL Boston was awarded enlargement in September 2023. They’ve had the longest build-up to an inaugural season up to now. They would be the fifteenth NWSL franchise, led by Boston Unity Soccer Companions (BUSC), an all-female core possession group led by a management workforce with native ties.
“I am excited to develop the NWSL’s footprint and proceed its transformative progress in our return to Boston, one of many world’s most iconic sports activities cities,” mentioned NWSL commissioner Jessica Berman in an preliminary announcement.
“We’re very proud to welcome Boston Unity Soccer Companions to our possession group. They carry a formidable roster of enterprise leaders dedicated to persevering with Boston’s legacy of sports activities excellence and delivering a profitable workforce to a really passionate fanbase.”
Followers can have official colours, logos, and a “Too Many Balls” marketing campaign to rally round after a particular fan celebration at Dick’s Home of Sport in Boston on Tuesday.
