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Netflix’s Dwell Sports activities Efforts Received To Very Modest Begin With The Netflix Cup, Viewership Information Reveals

Netflix, which for years had claimed that live sports did not factor into its business model, is now a major player in the field, recently snapping up Christmas NFL games. But before committing to established, conventional sports franchises like NFL football games and WWE Raw, the streamer tested the waters with stunt-y, made-for-TV sport events

Netflix’s Dwell Sports activities Efforts Received To Very Modest Begin With The Netflix Cup, Viewership Information Reveals

Netflix, which for years had claimed that dwell sports activities didn’t issue into its enterprise mannequin, is now a serious participant within the discipline, not too long ago snapping up Christmas NFL video games. However earlier than committing to established, typical sports activities franchises like NFL soccer video games and WWE Uncooked, the streamer examined the waters with stunt-y, made-for-TV sport occasions, beginning with The Netflix Cup on Nov. 14, 2023.

In keeping with Netflix’s second expansive viewership report launched at this time, The Netflix Cup, a golf match that includes drivers and golfers from its docu collection System 1: Drive to Survive and Full Swing, logged paltry 700,000 views within the second half of 2023.

RELATED: How German Miniseries ‘Dear Child’ Became Netflix’s Second Biggest Series Of Second Half Of 2023

Examine that to Netflix’s foray into dwell comedy, which was off to a sizzling begin with the Match 2023 Chris Rock’s Selective Outrage particular. It logged 36.2M hours within the first half of 2023, which interprets to 30.9M views. (In its first viewership report, launched in December, Netflix didn’t present views, solely hours watched.)

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What’s extra, Selective Outrage added one other 1.5M views in the course of the second half of 2023, underscoring dwell leisure’s longer shelf life in comparison with dwell sports activities.

The Netflix Cup was adopted by The Netflix Slam, an exhibition match between tennis stars Rafael Nadal taking over Carlos Alcaraz, in March 2024. Like The Netflix Cup, it didn’t crack into the streamer’s High 10; we must look ahead to the following knowledge dump to see whether or not it improved on The Netflix Cup‘s efficiency.

RELATED: Matt Rife Tops Stand-Up Specials In Latest Netflix Numbers

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The streamer probably has excessive hopes for its subsequent dwell sports activities occasion, the Jake Paul vs. Mike Tyson boxing match. Like The Netflix Slam, it pits in opposition to one another stars from totally different generations, although the contact nature of boxing has raised considerations about that match-up.

RELATED: How Did HBO’s Licensed Titles Including ‘Ballers’ & ‘Insecure’ Perform On Netflix In 2023?

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