Might 23 (Reuters) – Netflix Inc (NFLX.O) on Tuesday expanded its crackdown on password sharing to america and greater than 100 different international locations, alerting customers that their accounts can’t be shared without spending a dime exterior of their households.
The streaming video pioneer has been in search of new methods to earn money because it faces indicators of market saturation, with efforts together with limits on password borrowing and a brand new ad-supported choice.
Netflix on Tuesday stated it was sending emails about account sharing to prospects in 103 international locations and territories, together with america, Britain, France, Germany, Australia, Singapore, Mexico and Brazil.
The emails state {that a} Netflix account ought to solely be utilized in one family. Paying prospects can add a member exterior of their houses for a further charge. In america, the charge is $8 per 30 days.
Members may also switch an individual’s profile so the consumer can hold their viewing historical past and suggestions.
Netflix final yr stated it was going to restrict account sharing and was testing numerous approaches in some markets.
The corporate had estimated that greater than 100 million households had equipped their log-in credentials to family and friends exterior their houses. As of the top of March, Netflix’s paying prospects totaled 232.5 million globally.
Below the brand new insurance policies, individuals throughout the identical family can proceed sharing a Netflix account and may apply it to numerous gadgets when touring, the corporate stated.
Reporting by Manya Saini in Bengaluru
Our Requirements: The Thomson Reuters Trust Principles.
