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NASCAR to launch in-season bracket match for $1 million prize

Something immensely popular in the NCAA, NASCAR star Denny Hamlin created his own version of it last year after floating the idea of introducing a mid-season bracket tournament to the stock car racing world. NASCAR has now taken steps to create their own tournament, which will span across five races during the summer months of

NASCAR to launch in-season bracket match for $1 million prize

One thing immensely well-liked within the NCAA, NASCAR star Denny Hamlin created his personal model of it final yr after floating the thought of introducing a mid-season bracket match to the inventory automobile racing world.

NASCAR has now taken steps to create their very own match, which is able to span throughout 5 races in the course of the summer time months of the 2025 season, aligning with the occasions broadcasted by TNT Sports activities. 

“With the launch of our new media rights partnerships in 2025, we had been excited to companion with Prime Video and TNT Sports activities to collaborate on fan engagement ideas that drive storylines in our sport and innovation from a manufacturing perspective,” stated Brian Herbst, NASCAR SVP, Media and Productions. “The thought of an in-season match has been mentioned inside the NASCAR business and as we began to deal with including promotional parts that drive curiosity all through the season, we had been excited by the chance to leverage the advertising and marketing weight of Amazon and TNT Sports activities to convey this idea to life.

“Having head-to-head driver matchups for every one among TNT’s NASCAR Cup Collection races will add a compelling fan engagement component throughout media platforms like TNT, Bleacher Report, Home of Highlights, and NASCAR digital platforms.”

The winner will obtain $1 million in prize cash. Seeding of the 32-driver match will probably be established by ending place within the three earlier races, which will probably be aired by Amazon Prime. Tiebreakers will probably be decided by the next-best end, adopted by common season factors place.

Drivers will then compete head-to-head with the upper finisher advancing into the following spherical. Dale Earnhardt Jr. was lately introduced as a part of the published for TNT/Amazon, so he will probably be within the sales space for these races.

“It’s by no means been a greater time to be a fan of motorsports, and this new first-ever in-season match will convey a brand new aggressive dynamic to NASCAR’s summer time race weekends,” stated Craig Barry, Government Vice President and Chief Content material Officer, TNT Sports activities. “TNT Sports activities has all the time been on the forefront of creativity and innovation, and NASCAR is an ideal companion to convey this imaginative and prescient to life throughout our networks and platforms.”

“We’re excited to be a part of NASCAR’s first in-season match subsequent season,” stated Charlie Neiman, Head of Sports activities Partnerships, Prime Video. “This match will showcase the league’s capacity to drive innovation and interact followers with elevated competitors throughout a key a part of the NASCAR schedule.”

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