Miley Cyrus performing reside in 2019. Picture Credit score: Casey J. Hopkins

Miley Cyrus’ “Flowers” has set a Spotify file for probably the most streams in a single week, with north of 100 million on-platform performs to its credit score.

Spotify took to social media right this moment to tout the large stream whole boasted by “Flowers,” which Miley Cyrus launched final Thursday. The lead single from the 30-year-old’s forthcoming eighth studio album, “Flowers” had racked up 101.84 million Spotify streams on the time of this writing.

And in attracting all method of listeners in the course of the first seven days that it was out there to followers, “Flowers” emerged as “the most-streamed tune in a single week in Spotify historical past,” the Stockholm-based platform emphasised.

Predictably, given its sturdy exhibiting out of the gate, “Flowers” is likewise occupying the foremost spot on several official Spotify playlists, together with “In the present day’s High Hits,” which has almost 33 million followers. And evidently, this outstanding positioning will proceed to spur streaming development for the observe, which additionally benefited from a sequence of Spotify billboards in high-volume areas and pushes from competing providers.

However time will inform whether or not the early momentum of “Flowers” drives sufficient long-term listenership to propel the observe previous Cyrus’ different well-known releases when it comes to whole streams.

2017’s “Malibu” has over 693 million Spotify streams, as an example, in comparison with roughly 776 million performs for “We Can’t Cease” (2013) and a staggering 1.09 billion streams for “Celebration in the united statesA.” (2009).

Extra broadly, Spotify has a larger userbase than ever, to the tune of 456 million month-to-month lively customers, together with 195 million subscribers, as of Q3 2022’s conclusion. (The corporate’s This autumn 2022 earnings report is scheduled to launch on January thirty first.)

These customers are contributing to a file variety of new streams, to the actual profit (owing to the corresponding multitude of trend-minded followers) of debuting tracks like “Flowers.” Wanting previous Spotify and to the on-demand streams ensuing from all providers, stories have pinpointed 5.3 trillion world streams (up 25.6 p.c 12 months over 12 months) and 1.3 trillion stateside streams in 2022 (up 12.2 p.c YoY).

Taking into consideration these stats, Mariah Carey in late December broke Spotify’s single-day world streaming file with “All I Need for Christmas Is You,” which generated 21.27 million on-platform performs in the course of the 24-hour interval in query.

And to kick off 2023, The Weeknd’s “Blinding Lights” supplanted Ed Sheeran’s “Form of You” to turn out to be the most-streamed tune in Spotify historical past. Whereas the income related to hundreds of thousands upon hundreds of thousands of streams stays important, the payout mannequin employed by Spotify and others implies that a considerable variety of proficient artists (together with professionals with devoted followings) are incomes extraordinarily little from streaming royalties.

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Consequently, a few of these artists are exiting Spotify altogether, and plenty of are touting the fan-powered model, beneath which royalties are distributed to artists in proportion to every person’s precise listening, as a preferable various.