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Miami GP’s followers “extra open” to F1 dash format, says Epp

Tyler Epp, who was promoted to the role after the first Miami GP in 2022 and previously worked in American motorsports with Chip Ganassi Racing, says the requirement to evolve the event as it prepares for its third race of a 10-year deal with F1 was also key to making the move. Miami and China

Miami GP’s followers “extra open” to F1 dash format, says Epp

Tyler Epp, who was promoted to the function after the primary Miami GP in 2022 and beforehand labored in American motorsports with Chip Ganassi Racing, says the requirement to evolve the occasion because it prepares for its third race of a 10-year take care of F1 was additionally key to creating the transfer.

Miami and China will join the sprint race roster of six events in 2024, with Baku and Spa-Francorchamps reverting to straightforward codecs. The Austrian, United States, Brazilian and Qatar GPs will retain their dash weekends.

“As Tom [Garfinkel, managing partner of the race and CEO of the Miami Dolphins NFL team and the Hard Rock Stadium] has been very clear about, 12 months to 12 months we have to evolve – we are able to’t be the identical occasion each single season,” Epp instructed

“We are going to proceed to construct the enterprise up on nice racing and a top quality expertise for the followers, as Stephen [Ross, the Dolphins’ owner] and Tom set out from the start.

“So, it was a mixture of our relationship and partnership with F1, credit score to them for being open to the dialogue. We’ve a younger woman on our workforce, named Katharina Nowak [senior director business operations], who actually brokered the take care of the workforce at F1.

“They deserve all of the credit score, and we’re excited as a result of we expect it’s a method to differentiate our race and offers our fanbase one other method to view F1. We’ve been extremely home over these final two years, when it comes to our proportion foundation, so I feel we’ve some ‘new’ F1 followers – not all new – they usually’re in all probability a bit extra open to the non-traditional format than a few of the purists.

“And we’ll do every little thing we are able to to make sure the purists have a beautiful expertise too, however the brand new followers also can expertise one thing completely different on Saturday.”

Oscar Piastri, McLaren MCL60, Esteban Ocon, Alpine A523, Daniel Ricciardo, AlphaTauri AT04

Photograph by: Andy Hone / Motorsport Images

Oscar Piastri, McLaren MCL60, Esteban Ocon, Alpine A523, Daniel Ricciardo, AlphaTauri AT04

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This 12 months, United States Grand Prix promoter Bobby Epstein reported that ticket sales weren’t boosted when the COTA hosted a sprint race, however Epp mentioned he was unconcerned as Miami has a unique worth proposition strategy for its racegoers.

“We at all times need to see carry in all of our enterprise items however that wasn’t the intent for our choice,” he mentioned. “The intent is to carry extra worth to the fanbase, to the individuals who come right here. We’re not chasing plenty of folks on campus, we’re chasing the correct quantity to permit one of the best expertise for everybody who attends.

“However I don’t assume we did it to promote tickets. Bobby is aware of his enterprise much better than I do, actually respectful of that, however I feel we’ve a unique technique to his. Austin has accomplished an incredible job however a part of their worth proposition is the lots. It’s like Silverstone, proper? It’s about huge attendances.

“That has not been our strategy, however that doesn’t imply we received’t proceed to develop or put extra folks in grandstands. We put quite a lot of effort to ensure these individuals who purchase a [general admission] ticket have a beautiful expertise.”

Sergio Perez, Red Bull Racing RB19, leads the field at the start

Photograph by: Mark Sutton / Motorsport Images

Sergio Perez, Pink Bull Racing RB19, leads the sphere at first

F1’s groups are set to vote in January for a revamp of the dash format, with grand prix qualifying anticipated to maneuver again to Saturday, so the ‘shootout’ to set the dash grid takes place on Friday.

Epp mentioned it was important for the dash to retain world championship factors to “legitimise” its function within the weekend.

“We need to ship significant observe motion on every of the three days of the grand prix,” he mentioned. “I feel that does matter. And credit score to Stefano [Domenicali] and F1 for attaching world championship factors to the dash.

“Having frolicked in North American motorsports for a decade or so earlier in my profession, I keep in mind the All-Star occasions and concepts that didn’t have factors, they usually have been at all times handled very in another way.

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“It legitimises the method a bit bit.”

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