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Matt Brown rips boxing promoters refusing to observe UFC’s lead: ‘They’re nonetheless caught within the Nineteen Nineties’

When Max Holloway pointed to the ground and invited Justin Gaethje to throw down in the final seconds of their UFC 300 fight, and ultimately produced one of the most jaw-dropping finishes in history, UFC CEO Dana White made a difficult choice. The viral moment would undoubtedly end up posted by thousands of users across

Matt Brown rips boxing promoters refusing to observe UFC’s lead: ‘They’re nonetheless caught within the Nineteen Nineties’

When Max Holloway pointed to the bottom and invited Justin Gaethje to throw down within the ultimate seconds of their UFC 300 battle, and in the end produced one of the vital jaw-dropping finishes in historical past, UFC CEO Dana White made a troublesome selection.

The viral second would undoubtedly find yourself posted by hundreds of customers throughout social media regardless of the UFC’s want to promote an $80 pay-per-view. Inside minutes, the UFC determined to submit the clip on all of its channels — together with White’s personal — together with a number of angles, fighter reactions, and even a slow-motion clip to maintain the fervor going.

UFC welterweight Matt Brown believes that’s simply one among many examples of how the corporate he’s known as house for the previous 16 years continues to evolve and embrace the longer term, not like the game of boxing, which he feels stays mired prior to now.

“That was the very first thing that popped into my thoughts — [UFC’s] social media,” Brown stated concerning the Holloway clip on The Fighter vs. The Author. “They’re utilizing this Nina Drama woman, I’m not a fan in any respect, I don’t get pleasure from watching her stuff, however I 1000 % get why they do it. It will get clicks and she or he’s good at what she does — no hate or something, it’s simply not my factor. However the UFC is completely embracing getting extra clicks, getting extra views, getting extra social media, and boxing doesn’t do this shit in any respect. They’re nonetheless caught within the Nineteen Nineties.

“Let’s imagine that boxing is doing it as a result of they’re doing influencer boxing. You realize in addition to I do, that’s not boxing. Influencer boxing is its personal style. It’s separate from actual boxing. It’s not bringing followers to boxing. Nobody found Guillermo Rigondeaux due to f*cking Jake Paul. It doesn’t go that deep.”

A part of the issue surrounding boxing is that a lot of its largest fights nonetheless do blockbuster numbers in ticket and pay-per-view gross sales, however these occasions are few and much between. The entire world will tune in to observe Tyson Fury vs. Oleksandr Usyk, however hardly ever does anybody know or care concerning the fighters competing on the undercard of the random televised occasion which may observe per week or so later that includes up-and-coming prospects.

As a result of these marquee playing cards nonetheless achieve a ton of curiosity, Brown doesn’t see a lot effort on boxing’s half to repair what they might argue isn’t damaged.

“UFC is doing a fantastic job embracing that,” Brown stated. “You’re keen on that or not, in case you’re extra a traditionalist — like I’m naturally extra a traditionalist, and I don’t know if I’d say it’s a personality flaw of mine or I’m simply an outdated motherf*cker or no matter, however I’m at all times gradual to embrace these varieties of recent issues and I feel I’m in the identical spectrum as these boxing guys. They’re simply gradual to embrace this shit.”

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Brown is aware of there are boxers who transcend past the standard promotional mannequin, however he doesn’t see that philosophy adopted sufficient. Actually not on the stage of the UFC, which Brown feels makes an enormous distinction with followers seeking to discover fighters to assist.

The 43-year-old veteran has felt it tremendously throughout his personal profession. He’s racked up essentially the most knockouts in UFC welterweight historical past, however followers consistently nonetheless carry up an altercation he had on The Final Fighter the place one among his roommates performed a prank by placing lemon juice in his chewing tobacco.

Ryan Garcia, he was an influencer earlier than he was well-known as a boxer,” Brown stated. “He had an enormous, enormous social media following, so he’s a fantastic instance of somebody already embracing that. But in addition, simply even the boxers themselves. The one factor that I feel the UFC has finished higher than any sports activities group in historical past is the way in which that they’ve promoted the personalities of the fighters.

“That’s an enormous cause why folks get so engaged with the UFC and so they change into hooked up to sure fighters. It’s as a result of they amplify who you might be as an individual from The Final Fighter, the behind the scenes stuff, and I really feel like boxing and different sports activities, they attempt to do it a bit of bit however they haven’t achieved it even remotely near what the UFC has finished. I’m not going to say that I understand how essentially to do it, however any individual ought to take a deep dive into what the UFC’s doing and the way they’re doing it.”

Brown is aware of there are undeniably enormous stars all through boxing, however the sheer quantity of general curiosity pales compared to UFC on a grand scale.

In an ideal world, Brown would like to see boxing embrace the UFC’s mannequin extra typically to construct stars, achieve fan curiosity, and make the game extra accessible to the social media viewers, however he’s undecided it’ll ever occur.

“Individuals get invested in feelings greater than the rest,” Brown stated. “That’s why Sean Strickland acquired so well-known. He says some shit that fires folks the f*ck up. You both love him otherwise you hate him, for essentially the most half. That’s what works. He says shit that pisses some folks off, shit that different folks love. He’s only one instance. There’s 1,000,000 folks like that. The attention-grabbing factor concerning the UFC is that it doesn’t matter what your character is, they amplify it.

“Only a sensible advertising technique. We may speak all day about fighter pay and issues like that, however can’t deny the f*cking sensible enterprise that Dana [White] and firm have constructed. When it comes down to simply pure enterprise and numbers and advertising methods, they’ve finished pretty much as good as a job as you would ask from any enterprise. The entire level is the UFC is aware of the right way to construct a motherf*cking star.”

Take heed to new episodes of The Fighter vs. The Author each Tuesday with audio solely variations of the podcast out there on Apple Podcasts, Google Podcasts, Spotify, and iHeartRadio

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