Final month Netflix shattered streaming viewership records when it performed host to a boxing match between the previous YouTube star Jake Paul and boxing legend Mike Tyson.
Now it’s hoping to copy a few of that magic along with his older brother Logan Paul, who will return to the WWE subsequent 12 months to be one of many stars of Uncooked, which can make its Netflix debut Jan. 6.
Paul, who joined the WWE in 2022 however has been on hiatus for a lot of the 12 months, was reintroduced to the corporate by WWE chief content material officer Paul “Triple H” Levesque and Uncooked GM Adam Pierce at an occasion hosted by the corporate at its Stamford, Connecticut headquarters Wednesday.
In entrance of about 400 followers gathered within the firm’s cavernous foyer downtown, Paul emerged to a refrain of boos, earlier than leaning into some crowd-work with these in attendance.
“Each single considered one of my matches is a banger,” Paul crowed to the viewers. “Give it some thought. Mike Tyson needs to battle me. Conor McGregor needs to battle me. In fact they do, a payday with a Paul brother is a bucket record merchandise for many all of those washed-up fighters.”
Tyson, in fact, misplaced to Jake Paul simply final month, and subsequently known as out Logan. And the UFC and MMA star McGregor on Tuesday posted on X that “I’m in preliminary agreements with the Ambani household to face Logan Paul in a boxing exhibition in India.”
A supply near the matter, nevertheless, says that such a match just isn’t going to occur. And if Logan Paul goes to be one of many faces of the WWE on Netflix subsequent 12 months, one can perceive why.
Netflix is making an enormous wager on the WWE, to the tune of $5 billion, and it needs and expects every part to go easily. At a press event in Los Angeles earlier this month, executives dismissed issues about whether or not the service can deal with the occasions, after the Paul-Tyson battle suffered some buffering points.
“If it blinks a few occasions, and we do 60 million [viewers], I’m good with that,” Levesque quipped.
Logan Paul, like his younger brother, is blissful to relish in being an antihero, a task that’s notably helpful at a spot just like the WWE, which wants a persistently refreshed roster of heroes and villains. Paul used the occasion in Stamford to kick off his subsequent chapter on the firm, and on Netflix:
“Right here’s the message to the whole WWE roster, everybody watching again there, everybody watching at residence, as a result of I do know you’re watching,” Paul advised the group, eradicating his sun shades for impact. “In case you have one thing that I would like, I’m going to take it. I’m not asking permission. I’m going to take it from you.”
“I’m not right here to participate. I’m right here to take over. Your approval means nothing to me,” he mentioned, earlier than leaning into the persona that he and his brother have crafted as must-see TV, whether or not viewers like them or no. “Whether or not you like me, whether or not you hate me, I don’t care, since you’re nonetheless watching, and you’ll keep watching as a result of you’re a spectator, and I’m a star, and I promise everybody within the crowd proper now, everybody watching at residence, you’re looking on the future WWE World Champion, and his title is Logan Paul.”
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