Impressed Leisure, a number one B2B supplier of expertise and providers to the gaming trade, has unveiled a significant licensing partnership with the Nationwide Hockey League. Because of that, the corporate has secured rights to develop a brand new digital sports activities recreation that includes the league’s emblem and NHL membership imagery.
Impressed Leisure Grows Its American Sports activities Portfolio
In keeping with Impressed Entetainment’s announcement, the licensing settlement will present Impressed with rights to develop interactive, mounted odds Digital Sports activities video games brandishing the NHL emblem and membership imagery.
The deal expands the corporate’s portfolio of relationships with main sports activities leagues, additional cementing it as a number one B2B firm. Notably, the newest settlement will full Impressed Leisure’s North American suite of premier sports activities licenses.
The NHL model property will enable Impressed to provide a digital sports activities hockey recreation that’s tailor-made to NHL followers’ tastes. The corporate will leverage the brand new rights to provide a brand new recreation that leverages the “most superior movement seize expertise Impressed has ever carried out” to create a sensible and immersive expertise.
The brand new product, for context, is anticipated to launch within the fourth quarter of 2024.
The Deal Will Redefine Sports activities Leisure
Impressed Leisure’s president and chief government officer, Brooks Pierce, expressed thrill concerning the alternative to hitch forces with the NHL and bolster his firm’s choices. He stated that the NHL-themed product Impressed is engaged on is poised to attraction to gamers in North America, Scandinavia and Japanese Europe alike.
The settlement enhances our Digital Sports activities portfolio and aligns with our mission to ship interactive experiences that redefine sports activities leisure, providing NHL followers a singular solution to keep related with the sport, even through the offseason.
Brooks Pierce, president & CEO, Impressed Leisure
Chris Golier, vice chairman of enterprise growth and innovation on the NHL Group, was likewise happy with the deal. He stated that the league is definite Impressed Leisure’s new recreation would do the league justice as digital sports activities gaming continues to develop in recognition.
We’re excited to work with Impressed to have interaction our passionate followers via Digital Sports activities utilizing NHL property. Impressed is a frontrunner on this area and can leverage NHL IP to ship a gaming expertise that connects with our followers in new and thrilling methods, serving to to develop our world fan base.
Chris Golier, VP of enterprise growth and innovation, NHL Group
Earlier this 12 months, Impressed Leisure equipped Alberta Gaming, Liquor, and Hashish with 150 Valor terminals.
