Google Dolby Atmos Project Caviar

Photograph Credit score: Bence Boros

Google is engaged on a royalty-free open media format to rival Dolby Atmos and Dolby Imaginative and prescient.

The inner plans, known as Mission Caviar, had been proven to particular {hardware} producers earlier this 12 months, in line with a report from Protocol. Google’s presentation known as the challenge a approach to construct a “more healthy, broader ecosystem” for premium media experiences. Because it stands, anybody who makes use of Dolby’s codecs should pay a licensing payment to take action. 

YouTube is the first focus for introducing a competing normal with Dolby. The biggest video platform on the planet doesn’t presently assist Dolby Atmos or Dolby Imaginative and prescient. Google’s efforts within the video realm have been primarily targeted on codecs. It helped to discovered the Alliance for Open Media, which oversees the royalty-free AV1 video codec. 

Protocol reports that Mission Caviar is completely different than Google’s previous audio initiatives as a result of it’s not a codec. It focuses on 3D audio and HDR video codecs that use present codecs however affords a “wealthy and immersive media playback expertise.” The clear purpose is to present YouTube creators entry to Dolby Atmos-like experiences with out the necessity to pay Dolby’s licensing charges.

Dolby makes most of its cash via licensing with {hardware} producers. Dolby Imaginative and prescient nets upwards of $3 per TV produced with the know-how. We don’t know what Dolby costs {hardware} producers to license its Dolby Atmos tech as a result of the corporate hasn’t publicly disclosed it. However Xbox homeowners who need to expertise Dolby Atmos on their console pay a $15 license per console to take action.

Google and plenty of different firms underneath the Alliance for Open Media are additionally in search of an alternative choice to Dolby Atmos. Members embody Amazon, Netflix, Meta, and Samsung, amongst different smaller firms. The consortium is presently engaged on a brand new audio format known as Immersive Audio Container–meant to ship a 3D audio expertise with present open codecs. Apple has thrown its assist behind Dolby Imaginative and prescient and Dolby Atmos–so is a format warfare at hand?