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Mates of Laguna Seca announce Lauri Eberhart as CEO

FLS, a non-profit organization based in Monterey County, appointed Eberhart into the role following her depth of experience in motorsports and facility management. “Lauri brings a wealth of legal, sports and entertainment industry experience and expertise to FLS,” said Ross Merrill, president of FLS. “Her skillset melds perfectly with our existing resources and partnerships as

Mates of Laguna Seca announce Lauri Eberhart as CEO

FLS, a non-profit group based mostly in Monterey County, appointed Eberhart into the function following her depth of expertise in motorsports and facility administration.

“Lauri brings a wealth of authorized, sports activities and leisure business expertise and experience to FLS,” mentioned Ross Merrill, president of FLS.

“Her skillset melds completely with our current sources and partnerships as we step into the long-term concession on the Laguna Seca Recreation Space. FLS is extraordinarily excited to welcome Lauri to our group.”

Eberhart helped lead the every day operations of Charlotte Motor Speedway for 3 years. She additionally served as Basic Counsel of Speedway Motorsports and Charlotte Motor Speedway for greater than 12 years.

Along with Charlotte, Eberhart additionally labored at Michigan Worldwide Speedway and Richmond Raceway. Throughout her profession she has participated within the negotiation, structuring and shutting of high-profile sports activities company transactions valued at over $5 billion and has suggested on a whole lot of great motorsports occasions.

“From my first interplay with Lauri it was apparent that she shared our ardour and imaginative and prescient for the way forward for Laguna Seca,” mentioned Bruce Canepa, vp, FLS

“Her background features a wealth of motorsports expertise that can lead us to a vastly improved Laguna Seca that can profit the group, motorsports and followers.”

Eberhart joins FLS because the group begins to evaluate the ability that makes up 2.238-mile highway course, with a deal with making crucial enhancements to reestablish the circuit as “America’s premier highway course”.

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FLS will deal with upgrading key fan facilities, in addition to much-needed investments in primary structural and purposeful parts to restore a few years of deferred upkeep, neglect and lack of funding. All raceway occasions will proceed as scheduled throughout this time.

“Laguna Seca is considered one of America’s most historic race circuits. I’m excited and honored by this once-in-a-lifetime alternative to steer the cost as Mates of Laguna Seca reimagines and reconstructs this unbelievable raceway to start a brand new chapter,” mentioned Eberhart.

“I sit up for partnering with our neighbors, the higher group, the raceway workers and Monterey County to make sure the raceway’s success advantages the group and the complete racing world for many years to come back.”

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