Duracell turns into F1’s first DRS zone sponsor in Las Vegas

Formulation 1’s Las Vegas Grand Prix has added Duracell to its accomplice roster, with the battery firm sponsoring one of many road circuit’s DRS zones.

Duracell says its copper and black colors might be “prominently displayed” all through the Las Vegas Strip’s DRS zone on the Koval straight, which is the primary bespoke sponsorship of its type for the reason that overtaking gadget was launched in 2011.

The activation will include LED panels on a gantry spanning the observe, trackside signage and rooftop branding.

“Partnering with Duracell showcases the last word intersection of innovation and energy,” stated Brendan Dolby, Vice President of Business Partnerships for F1’s Las Vegas Grand Prix. “This primary-of-its-kind collaboration displays our dedication to delivering cutting-edge, high-performance experiences all through our circuit.”

Charles Leclerc, Ferrari SF-23, George Russell, Mercedes F1 W14

Photograph by: Simon Galloway / Motorsport Photographs

Duracell already has a presence in F1 by way of its sponsorship of the Williams workforce, which started in 2022. Duracell branding options on the airbox of the Williams FW46 automobile pushed by Alex Albon and Franco Colapinto and on the workforce’s apparel.

The US-based battery producer has additionally positioned a heavy emphasis on off-track advertising and marketing, together with a bunch of TV commercials in North America, Europe and Latin America, and off-track activations at varied grands prix.

As a part of the marketing campaign, the rear wing DRS flaps on Williams’ F1 automobiles and the DRS activation button on the steering wheel might be painted in Duracell colors.

“Duracell helps to energy Williams Racing’s transformation in pursuit of future championship success and the partnership exemplifies our dedication to revolutionary and efficient activations,” Williams Racing’s Business Director James Bower added. 

“We’re proud to assist Duracell in its collaboration with the Las Vegas Grand Prix with a take-over of the DRS flap, giving the workforce a powerboost each time the drivers press the enduring copper button.”