Formulation 1’s Las Vegas Grand Prix has added Duracell to its companion roster, with the battery firm sponsoring one of many road circuit’s DRS zones.
Duracell says its copper and black colors shall be “prominently displayed” all through the Las Vegas Strip’s DRS zone on the Koval straight, which is the primary bespoke sponsorship of its sort because the overtaking gadget was launched in 2011.
The activation will encompass LED panels on a gantry spanning the monitor, trackside signage and rooftop branding.
“Partnering with Duracell showcases the final word intersection of innovation and energy,” mentioned Brendan Dolby, Vice President of Business Partnerships for F1’s Las Vegas Grand Prix. “This primary-of-its-kind collaboration displays our dedication to delivering cutting-edge, high-performance experiences all through our circuit.”
Charles Leclerc, Ferrari SF-23, George Russell, Mercedes F1 W14
Picture by: Simon Galloway / Motorsport Photos
Duracell already has a presence in F1 by its sponsorship of the Williams crew, which started in 2022. Duracell branding options on the airbox of the Williams FW46 automobile pushed by Alex Albon and Franco Colapinto and on the crew’s apparel.
The US-based battery producer has additionally positioned a heavy emphasis on off-track advertising, together with a bunch of TV commercials in North America, Europe and Latin America, and off-track activations at numerous grands prix.
As a part of the marketing campaign, the rear wing DRS flaps on Williams’ F1 vehicles and the DRS activation button on the steering wheel shall be painted in Duracell colors.
“Duracell helps to energy Williams Racing’s transformation in pursuit of future championship success and the partnership exemplifies our dedication to revolutionary and efficient activations,” Williams Racing’s Business Director James Bower added.
“We’re proud to assist Duracell in its collaboration with the Las Vegas Grand Prix with a take-over of the DRS flap, giving the crew a powerboost each time the drivers press the long-lasting copper button.”
