Social media modified all the things from information consumption to buying. Now, Dub thinks it may well do the identical for investing via an influencer-driven market the place customers can comply with the trades of prime traders with a number of faucets. Consider it as TikTok meets Wall Avenue.
Based by 23-year-old Steven Wang — a Harvard drop-out who started investing in second grade together with his mother and father’ blessing – Dub is betting the way forward for investing isn’t about selecting shares however selecting folks. The app permits customers to comply with the methods of merchants, hedge funds, and even these mimicking high-profile politicians. As an alternative of creating particular person commerce selections, Dub customers can copy complete portfolios.
The idea has struck a chord. Dub has already surpassed 800,000 downloads and raised $17 million in seed funding – with a brand new spherical seemingly within the works. Much less clear is whether or not Dub can keep away from the pitfalls of earlier fintech startups.
Impressed by GameStop
Retail investing has developed dramatically over the previous twenty years. The times of $7 buying and selling commissions and clunky brokerage interfaces have been blown aside roughly a decade in the past by mobile-first platforms like Robinhood that invited folks to commerce free of charge. On the similar time, social media is reshaping how folks, and significantly members of Gen Z, make monetary selections.
As a Harvard pupil through the pandemic — one who was buying and selling from his dorm room “since you couldn’t actually do something at college” — Wang got here to imagine these two traits, retail investing and influencer-driven decision-making, have been on a collision course. Between the GameStop saga, Elon Musk’s skill to “transfer the Dogecoin and Bitcoin markets with each tweet,” and other people’s willingness to “actually comply with concepts and people to a complete new stage,” Wang determined to drop out in 2021 and begin constructing Dub.
Proper now, the platform’s common person is between 30 and 35, says Wang, although New York-based Dub is clearly discovering its method in entrance of an excellent youthful viewers. In latest weeks, this editor’s 15-year-old has requested greater than as soon as about “investing like Nancy Pelosi” after marinating in Dub advertisements on Instagram.
Pelosi isn’t personally buying and selling on Dub; it’s only a dealer on the platform mirroring her disclosed strikes. Nonetheless, the concept has caught hearth. “Nancy Pelosi is up 123% on Dub with actual capital,” says Wang, “and we’ve made our prospects thousands and thousands of {dollars} since that portfolio was launched on the platform.”
Dub isn’t free. Wang was decided to generate income from the outset, and Dub does that right this moment via a $10-per-month subscription mannequin. Wang says additional that some “prime” portfolios on the platform cost administration charges and Dub takes a 25% minimize of these charges.
Within the meantime, Dub has scaled partially via natural progress. “Creators who’re good merchants on the app are incentivized to carry their viewers,” says Wang, whose mother and father immigrated from China and who grew up in Detroit.
Dub can also be investing aggressively in promoting, leaning closely into Meta advertisements specifically to accumulate customers, together with on Instagram. “We’ve been actually fortunate the place I feel the broader American inhabitants actually believes there are different folks on the market which have an edge over them in the case of the investing world,” says Wang.
Preventing phrases
The query now’s whether or not Dub will comply with an identical path as different fast-growing fintech startups, lots of which have discovered themselves within the crosshairs of regulators. Robinhood disrupted finance by making buying and selling free, however it additionally confronted regulatory scrutiny forward of its 2021 IPO, finally ditching a function that showered customers with digital confetti each time they made a commerce.
Dub says it’s eager to keep away from the identical errors. The corporate spent greater than two years working with FINRA and the SEC earlier than launching, guaranteeing its mannequin complied with monetary laws. “We didn’t simply navigate regulation at Dub — we embraced it,” Wang says. (Like Robinhood, Dub is a completely licensed broker-dealer.)
An enormous distinction, argues Wang, is that Dub is designed to coach customers, not simply encourage blind hypothesis. The platform shows threat scores, risk-adjusted returns, and portfolio stability metrics to assist traders make knowledgeable selections, he says.
He suggests it’s safer for traders than Robinhood. Says Wang: “I’ve numerous respect for what [CEO] Vlad [Tenev] has accomplished in making buying and selling free. However on the finish of the day, making it tremendous simple to commerce with out professional steering, with out schooling, is actually simply playing for the broader inhabitants.”
To underscore his level, Wang factors to the choice of Robinhood — together with Coinbase and different exchanges — to make the meme coin TRUMP accessible for purchasers forward of President Donald Trump’s inauguration. Whereas it initially surged in worth, its worth has plummeted since. Says Wang, “I feel essentially the incentives are simply misaligned between these massive platforms which might be public corporations now that have to earn cash” and that “typically” their prospects have “most likely misplaced cash.”
(Price noting: in a separate, recent conversation with Robinhood’s Tenev about Dub, Tenev proposed to TechCrunch that duplicate buying and selling may change into of higher curiosity to regulators, and that Dub could not but be below the “magnifying glass” due to its comparatively smaller dimension.)
Both method, not everyone seems to be bought on Dub’s imaginative and prescient. The largest knock in opposition to such platforms, says critics, is that inventory selecting underperforms passive investing over the long term, with research exhibiting that the majority actively managed funds fail to beat the S&P 500.
It’s a criticism with which Wang is acquainted — and on which he’s fast to push again. For one factor, he argues that many such research are “cherry-picked.” (“I wager numerous these are sponsored by the passive investing index corporations,” he says.)
Additional, says Wang, there’s a motive that actively managed hedge funds like Citadel are thriving. “For those who take a look at what the extremely rich can do, they’re giving their cash to Ken Griffin of Citadel, [because] they’re persistently placing up non-correlated returns yr after yr after yr,” he says.
If yet one more broadly “appears to be like on the progress of the hedge fund area and the asset administration area,” continues Wang, “there’s a motive why it’s rising. It’s as a result of they’re making a living for his or her prospects.”