Recognized all through the business, D&AD (quick for Design and Artwork Route) has been selling and supporting excellence in design and promoting since 1962. It is most well-known for its annual awards, which recognise excellent work in numerous artistic disciplines within the type of D&AD Pencils. And it is simply introduced that it is increasing this awards programme to replicate the altering panorama, with three important new classes launching for 2025.
In a serious shift that acknowledges the rising affect of digital creators, D&AD has launched a devoted Creator Content material class. The brand new class will recognise how influencers and creators are driving model success by strategic creativity.
And that is not all. Following unprecedented curiosity in its Branding class, which attracted over 900 entries in 2024, D&AD has additionally break up this into two distinct awards: New Model Id and Model Id Refresh. This transfer goals to make sure extra targeted recognition for each new model launches and model evolution initiatives.
New wave of creativity
Karl Haddad, head of worldwide artistic lab at TikTok, describes it as a response to “a advertising and marketing shift we have all been ready for.”
He explains: “Greater than ever, creators are crafting distinctive storytelling for manufacturers, connecting with audiences in recent, participating methods. I am honoured to function the inaugural Jury President for the brand-new Creator Content material class, which recognises this new wave of creativity.”
“We’re excited to announce our 2025 Awards with new modifications that replicate the evolving artistic panorama,” provides Dara Lynch, chief government officer at D&AD. “As we proceed to embrace new applied sciences that drive ahead the artwork and craft of creativity, we’re dedicated to celebrating all types of creativity.”
This yr’s judges
The D&AD awards are identified for his or her rigorous judging course of, with over 300 world judges evaluating entries purely on advantage, utilizing nameless voting and strict abstention guidelines to make sure equity.
The 2025 Jury Presidents will embrace a world mixture of main artistic specialists from main worldwide manufacturers and businesses, together with TikTok, Saatchi & Saatchi, The New York Occasions Journal, VML, Framestore, Widespread Folks Movies, Ogilvy Well being, Publicis Groupe Germany and extra.
The modifications come after a record-breaking yr for D&AD. The 2024 awards drew greater than 12,000 entries from 78 nations and handed out 651 pencils, together with 4 of the coveted Black Pencils.
The way to enter
Designers eager to submit their work for 2025 can reap the benefits of important early-bird reductions. Entry charges are 30% off till 4 December 2024 and 20% off till 5 February 2025. The ultimate deadline for entries is 12 March, and judging will happen at County Corridor, London, from 18-21 Could.
Disciplines for 2025 embrace promoting, branding, craft, design, engagement and expertise, leisure, well being, and influence. Particular awards for Firms of the Yr and Presidents Awards will even be offered.
The D&AD Competition and Awards Ceremony might be held at London’s Southbank Centre on 21-22 Could 2025. You’ll be able to enter the awards here.
The total record of judges is as follows:
- Animation: Melody Sylvester, World Managing Director & EP Commercials at Widespread Movies.
- Artwork Route: Saulo Rocha, Chief Artistic Officer at DAVID Madrid.
- Ebook Design: Johanna Neurath, Chair at Thames & Hudson Publishing Ltd.
- New Model Id: Johanna Roca at Artistic Enterprise Companion at Settle for & Proceed.
- Model Id Refresh: Frederico Gelli, Founder & Chief Government Officer at Tátil Design.
- Casting: Selma Nicholls, Casting Director at Seems Like Me Casting.
- Cinematography: Sally Campbell, Co-Founder & Chief Government Officer at Somesuch.
- Commerce: Ben Coulson, Chief Artistic Officer ANZ at Dentsu Artistic.
- Creator Content material: Karl Haddad, Head of World Artistic Lab at TikTok.
- Digital Advertising and marketing: Marco Giannelli (Pernil), Chief Artistic Officer at AlmapBBDO.
- Digital Design: Akae Wang, Head of Artistic at Banana Balloon.
- Direct: Stéphane Xiberras. President & Chief Artistic Officer at BETC, Head of Havas World Artistic Council.
- Route: Justyna Obasi, Director at Lovesong/Anorak.
- Modifying: Fouad Gaber, Movie Editor at Cabin Edit.
- Leisure: Debbi Vandeven, World Chief Artistic Officer at VML.
- Experiential: Activation & Expertise: Dennis Could, Chief Artistic Officer at Publicis Groupe Germany.
- Movie: Pelle Sjoenell, Worldwide Chief Artistic Officer at Droga5.
- Gaming & Digital Worlds: Joey David Tiempo, Founder & Chief Government Officer at Octopus&Whale.
- Graphic Design: Pum Lefebure, Chief Artistic Officer at Design Military.
- Well being: Renata Maia, Chief Artistic Officer, NA at Ogilvy Well being.
- Illustration: Helen Parker, Founder & Director/Co-Founder at Everybody Company Ltd/One thing for Everybody.
- Impression: Paco Conde, Co-Founder & Government Artistic Director at Activista.
- Built-in: Keith Cartwright, Founder & Chief Artistic Officer at Cartwright.
- Luxurious: Boyoung Lee, EVP | Model Expertise & Digital Innovation at Shinsegae.
- Journal & Newspaper Design: Gail Bichler, Artistic Director at The New York Occasions Journal.
- Media: Joaquin Cubria, Chief Artistic Officer & World Companion at Intestine.
- Music Movies: François Rousselet, Director at Division.
- Packaging Design: Neha Tulsian, Founder & Government Artistic Director at NH1Design.
- Images: Shima Inexperienced, Director & Photographer at Craft WW, McCann Worldgroup.
- PR: Gail Heimann, Chief Government Officer at The Weber Shandwick Collective.
- Press & Out of doors: Kalpesh Patankar, Chief Artistic Officer at Leo Burnett.
- Product Design: Kinya Tagawa, Chief Government Officer at Takram.
- Manufacturing Design: Charlotte Marmion, Managing Director & Government Producer at Iconoclast.
- Radio & Audio: Neo Mashigo, Chief Artistic Officer at The Up&Up Group.
- Sound Design & Use of Music: Claudia Incio, Music Director at Agosto Music.
- Spatial Design: Thomas Hundt, Chief Government Officer, Architect & Professor at Jangled Nerves.
- Sort Design & Lettering: Vaishnavi Murthy, Artistic Sort Director at Monotype.
- Typography: Samar Maakaroun, Companion & Artistic Director at Pentagram.
- Visible Results: Mike McGee, Chief Artistic Officer at Framestore.
- Writing for Promoting: Avish Gordhan, Chief Artistic Officer at Saatchi & Saatchi.
- Writing for Design: Maia Swift, Author, Namer & Thinker.
New Blood Awards
D&AD additionally not too long ago introduced the briefs for its 2025 New Blood Awards, that are aimed toward college students and new entrants to the design workforce and provides them the chance to develop their abilities and bolster their portfolios by engaged on shopper briefs.
This yr’s briefs span disciplines corresponding to UX/UI, animation, promoting, typography, and PR, and have been set by manufacturers together with Depop, On, giffgaff, Xbox, Yahoo!, Google Cloud, Suntory World Spirits, Hellmann’s, HSBC and extra.
New Blood Award entrants additionally get the possibility to showcase their work and have it judged by main business figures, alongside the possibility of successful a prestigious Pencil, a spot within the D&AD New Blood Academy, and being featured within the D&AD Annual.
