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Credit Card Companies Woo Starbucks for Marketing

Credit card companies are wooing Starbucks for promotions because of the coffee chain’s loyal customer base. Hyundai Card, for instance, is offering smartphone cases to customers who spend more than W50,000 at Starbucks by the end of this month (US$1=W1,105). Other credit card companies offer higher discounts for Starbucks coffee than other coffee chains. Last…

Credit Card Companies Woo Starbucks for Marketing

Credit card companies are wooing Starbucks for promotions because of the coffee chain’s loyal customer base.

Hyundai Card, for instance, is offering smartphone cases to customers who spend more than W50,000 at Starbucks by the end of this month (US$1=W1,105). Other credit card companies offer higher discounts for Starbucks coffee than other coffee chains.

Last October, Samsung Card launched an automatic payment service for customers using Starbucks drive-through outlets. Customers have to download a Starbucks app and register their license plate and credit card numbers.

Since April last year, Shinhan Card has had a mobile app allowing customers to order coffee without waiting in line in the outlet.

“Starbucks users aren’t just customers but fans,” a credit-card company staffer claimed. “That’s why credit card companies are desperate to join hands with Starbucks despite high marketing fees.”

The chain’s customers not only like its coffee but also seem to crave the promotional merchandise it offers. Last May, one customer bought 300 cups of coffee to get 17 of the summer picnic bags offered for every 17 cups of drinks but only took the bags with them.

Some 125 new Starbucks franchise outlets opened here last year alone, and sales from January through September rose on-year to W1.43 trillion despite the coronavirus pandemic (US$1=W1,105).

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