For many NASCAR groups, the roar of the engine is powered by one factor: Cash. And never simply prize cash. However, actual, regular funding. In 2023, high organizations like Hendrick Motorsports and Joe Gibbs Racing raked in wherever from $70 million to $141 million simply from sponsorship revenues. However what concerning the smaller groups? Those with out billion-dollar backers or full-season sponsors? In easy phrases: Each bill hurts. Whereas it could seem like they’re racing below the identical guidelines, they’re taking part in a wholly totally different sport—a brutal actuality that one staff proprietor lately gave a uncommon, uncooked glimpse of (one overpriced half at a time!).
In a sport dominated by powerhouse operations with deep pockets and sponsorship battle chests, small NASCAR groups usually discover themselves taking part in protection each week. The unhappy actuality is that they’re not simply racing for wins, however to actually hold the lights on. Whereas the highest Cup groups can afford to constitution flights, improve each element, and chase marginal features, smaller outfits battle to discipline a full automobile. Their haulers are older, their elements scarcer, and their crews? Usually pulling double obligation between wrenching and logistics. Reaume Brothers Racing is one such staff.
Owned by journeyman driver Josh Reaume, the staff operates principally within the NASCAR Craftsman Truck Sequence and sometimes ventures into Xfinity, with proprietor Josh Reaume even doubling down as a racecar driver. With restricted assets and a fame for onerous work and hustle, RBR survives in a world that’s tough for the underdog. However even their resilience has a breaking level, particularly when prices hold hovering.
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That frustration hit a boiling level on June 12 when Reaume posted on X about a purchase order that left the group shocked. “Costs for elements are outta management. These gas overflow hoses have been $800 for the pair. 🤮” Reaume wrote, including, “Not less than they’re ribbed. 🤷♂️” The tweet was laced with sarcasm, but it surely spoke volumes. At a time when even mid-tier groups are tightening belts, smaller squads are choking below the stress of fundamental bills.
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And Reaume’s not alone on this. Throughout the NASCAR storage, groups are feeling the squeeze. However it’s posts like these that peel again the curtain and remind followers what racing actually prices if you’re not backed by a billion-dollar model. And the followers? Even that they had a phrase or two to say about rising prices choking the game’s grassroots spirit.
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Followers hold forth as prices gas NASCAR’s rising divide
The second Josh Reaume hit ‘submit’ on that tweet about $800 gas hoses, NASCAR’s on-line group didn’t simply shrug. It sparked a storm. For a lot of, it felt like one other brick within the wall separating the game’s wealthy and resourceful from these barely making it to the monitor. One fan put it plainly: “No marvel it’s unsustainable for folks with no or much less monetary backing and why the wealthy are slowly taking up.” Even Dale Earnhardt Jr. has echoed that sentiment lately, revealing that the ballooning prices, together with these for charters, have been one purpose he never expanded JR Motorsports into a full-time Cup effort.
One other fan chimed in with shock over the value bounce, asking, “Wasn’t that like a $45 half a number of years in the past?!?!?!” The reply got here fast. “Single supply provider, child! That provider, after all, being NASCAR.” They usually’re not improper. Within the Gen-7 period, NASCAR moved to a single-source elements system. Every part from chassis to wheels comes from NASCAR-approved distributors. Whereas the aim was parity and security, it has created what many name a monopoly. No buying round. No reductions. Simply NASCAR costs.
This mannequin may be fairer on paper, but it surely’s killing flexibility for groups making an attempt to get by. As one person put it. “NASCAR makes it so onerous to develop the game.” The frustration isn’t simply with half costs. There’s rising stress across the sport’s construction, particularly as groups like 23XI Racing proceed to battle NASCAR in courtroom over monopoly points and its lack of long-term worth.
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One fan commented, “Please inform me that is satire.” Whereas Reaume didn’t reply, one other fan did along with his personal satirical take. “Tape – $2. Tape for filmmaking – $10. That very same tape for filmmaking however bought for racing – $20.” It’s a joke, certain. But in addition… probably not. If NASCAR doesn’t tackle these value obstacles quickly, who precisely might be left to race?