‘Coach’ Joe Gibbs Lets Slip His Mastermind Story Behind Luring Tony Stewart Into NASCAR

One of many hardest elements of constructing a champion group is recognizing uncooked expertise. And when you see it, do no matter it takes to safe it. NASCAR legend Rick Hendrick famously scouted Jeff Gordon at a Busch Collection race in 1992, chartering a non-public jet to deliver the 20-year-old phenom to Charlotte for a handshake deal the very subsequent day. Joe Gibbs confronted an analogous crossroads when he first heard about Tony Stewart.

Gibbs, a three-time Tremendous Bowl-winning coach who led the Washington Redskins with three completely different quarterbacks within the Nineteen Eighties and early ’90s. Now, Gibbs had turned to NASCAR possession in 1991 with the identical strategic mindset. When he watched Tony Stewart climb by the ranks of USAC, open-wheel, and ultimately win the 1997 IRL title, Gibbs noticed a multidisciplinary driver with uncommon versatility. He got down to deliver Stewart into Joe Gibbs Racing, organising one of the transformative partnerships in Cup Collection historical past.

How Joe Gibbs lured Tony Stewart into NASCAR

Joe Gibbs was nonetheless laying the groundwork for his fledgling Cup group when he first turned his consideration to a younger sprint-car star named Tony Stewart. As Kevin Harvick put it on his Happy Hour podcast, “Inform me the way you went and located Tony Stewart.” Joe Gibbs walked right into a Shell sponsorship assembly, already eyeing a driver he’d by no means formally met, as Gibbs recalled, “We had sort of all seen Tony, and I simply stated, ‘What do you suppose if we may get Tony Stewart?’ They freaked out. ‘He’s who we wish.’”

On the time, Tony Stewart had already clinched the 1995 USAC Triple Crown. A feat nobody had achieved earlier than, and he was rising quick in IndyCar. In 1997, he turned the IRL champion whereas additionally dabbling in NASCAR’s Busch Collection with Bobby Labonte’s group. Regardless of being underneath contract with Harry Ranier’s Cup operation, Stewart was seen by some within the inventory automotive world as a unstable expertise: good behind the wheel, however arduous to handle.

Gibbs didn’t let Stewart’s busy schedule derail him. “I begin attempting to chase him down. I can’t discover him half the time as a result of he’s everywhere. So I lastly name his girlfriend at Indy. The third time I name her, she goes, ‘That’s not him.’ And I went, ‘Oh, my gosh, that’s over.’ However I stored after Tony, stored speaking to Harry, and I stated, ‘May we work a deal right here?’” Certainly, Stewart was splitting time between USAC and occasional Busch (Xfinity) excursions with Bobby Labonte’s group in 1996–97. This made it practically unimaginable to pin him down. Gibbs’ persistence—calling Stewart’s circle, negotiating with Ranier, and promising him a transparent improvement path—broke by the chaos and set the wheels in movement.

Stewart himself admitted he resisted a right away leap to the Cup. The 84-year-old stated, “I’m not prepared for Cup… They wished me to drive Cup. I’m not prepared nonetheless. So we put him in Xfinity.” Slightly than drive a untimely Cup debut, Gibbs bought Labonte Motorsports in late 1998 to create his Busch program and let Stewart sharpen his stock-car expertise. Stewart wrecked repeatedly, typically thrice in a single follow. However these crashes taught him automotive management on pavement, not like his USAC filth background. In 1998, he didn’t win, however he completed eighth in Busch factors and gained invaluable expertise.

In 1999, Stewart’s rookie Cup season netted three victories and Rookie of the 12 months honors, instantly validating Gibbs’ gamble. Stewart went on to win his first Cup championship in 2002. Simply 4 years after Gibbs first “freaked out” on the thought of signing him, he turned one among NASCAR’s most versatile stars throughout USAC, IndyCar, and inventory automobiles.

That’s only one success story of the Joe Gibbs playbook. However can he do the identical together with his grandson? That’s a query floating round lots nowadays.

May Joe Gibbs shift gears after his grandson’s NASCAR setback?

In terms of household, Joe Gibbs not often exhibits his hand. Nonetheless, his grandson Ty Gibbs’s rocky 2025 Cup season could have even prompted “Coach” to loosen his grip on protocol. Ty began the 12 months praising his crew chief, Tyler Allen. “Your calm, your race craft—it’s precisely what we want,” he stated at Daytona. But by 18 races, Ty sat twenty fourth in factors with zero wins and solely three prime‑10 finishes. That efficiency prompted a daring transfer. JGR elevated veteran Chris Gabehart, Denny Hamlin’s former crew chief, right into a extra hands-on position with the No. 54 automotive.

The shift was telling. Gibbs put in Gabehart in Atlanta’s pit field for a “tag group” setup with Allen, hoping to speed up Ty’s studying curve. Regardless of main 32 laps there, Ty completed 14th after contact. A modest enchancment however nonetheless in need of Victory Lane. Sources say Joe has been quietly weighing even more durable selections if outcomes don’t observe.

The query now’s, will Gibbs’s steely aggressive intuition yield to familial loyalty? A number of insiders recommend he’s able to do no matter it takes, even breaking character to coax a win out of his grandson. In any case, he constructed his popularity chasing champions onto his groups. And if the blueprint that labored for Tony Stewart has taught us something, it’s that typically the hardest love is what brings out the very best.