CELSIUS Energy Drinks has formally introduced its sponsorship of the much-anticipated heavyweight boxing match between Jake Paul and Mike Tyson, scheduled to air stay on Netflix.
The bout, set for November 15, 2024, will likely be broadcast from AT&T Stadium in Arlington, Texas, beginning at 7 pm CT (8 pm ET, 3 am GMT). Jake Paul, who has grown from YouTube fame to skilled boxing with success, will face off towards the legendary Mike Tyson, making his first skilled return since 2005.
Jake Paul has had a robust partnership with CELSIUS since 2023.
“I am thrilled to be a part of the CELSIUS household,” Paul stated. “As a fighter and co-founder of Most Useful Promotions, I am all about pushing boundaries and bringing the very best to the game. Whether or not it is getting ready for struggle evening or organizing game-changing occasions like this one, CELSIUS retains me energized and acting at my peak. It is a game-changer, identical to what we’re doing at MVP.”
TIMOTHY A. CLARY/AFP/Getty Photographs
In the meantime, Mike Tyson, a former heavyweight world champion, is making headlines along with his return to the ring {of professional} boxing. Recognized for changing into the youngest heavyweight champion in historical past and his ferocious combating model, Tyson’s rejuvenated presence in boxing provides loads of pleasure to this matchup. His well-known historical past has set a excessive bar, making this struggle a essential occasion for each new and veteran followers of the game. Although there have been current well being considerations attributable to an ulcer, Tyson has resumed full coaching, able to resume his iconic legacy within the ring.
CELSIUS’s involvement on this occasion extends past standard sponsorship. The model will likely be hoping they will preserve the viewers energized all through struggle week with sampling stations exhibiting off its newest flavors. Moreover, the corporate will take middle stage with its emblem prominently positioned on the struggle mat and thru the ‘Important Power Spotlight of the Struggle’ section, the place essential moments of the principle occasion will likely be featured.
Kyle Watson, Chief Advertising and marketing Officer of CELSIUS, is happy for the struggle:
“Our sponsorship permits CELSIUS to strengthen {our relationships} and forge emotional connections with our world customers via sport.
“This can be a nice alternative to additional activate our model on this area and convey useful vitality to viewers, attendees, and followers around the globe on struggle evening.”
The age distinction between Tyson and Paul is unprecedented in skilled boxing historical past, as Tyson, at 58, leads by over 30 years towards the 27-year-old Paul.
From a monetary perspective, the stakes are excessive. Though official figures haven’t been disclosed, reports suggest significant earnings for both fighters, with Jake Paul allegedly poised to earn $40 million, whereas Tyson is predicted to financial institution roughly $20 million.
CELSIUS’s involvement coincides with its current enlargement into the UK market, the place it launched 4 vitality drink variants: Peach Vibe, Sundown Vibe, Cosmic Vibe, and Fantasy Vibe. Should you fancy making an attempt them, they are often discovered at Tesco Specific.
