CELSIUS Energy Drinks has formally introduced its sponsorship of the much-anticipated heavyweight boxing match between Jake Paul and Mike Tyson, scheduled to air dwell on Netflix.
The bout, set for November 15, 2024, might be broadcast from AT&T Stadium in Arlington, Texas, beginning at 7 pm CT (8 pm ET, 3 am GMT). Jake Paul, who has grown from YouTube fame to skilled boxing with success, will face off in opposition to the legendary Mike Tyson, making his first skilled return since 2005.
Jake Paul has had a robust partnership with CELSIUS since 2023.
“I am thrilled to be a part of the CELSIUS household,” Paul stated. “As a fighter and co-founder of Most Priceless Promotions, I am all about pushing boundaries and bringing one of the best to the game. Whether or not it is getting ready for combat night time or organizing game-changing occasions like this one, CELSIUS retains me energized and acting at my peak. It is a game-changer, similar to what we’re doing at MVP.”
TIMOTHY A. CLARY/AFP/Getty Photographs
In the meantime, Mike Tyson, a former heavyweight world champion, is making headlines together with his return to the ring {of professional} boxing. Recognized for changing into the youngest heavyweight champion in historical past and his ferocious preventing fashion, Tyson’s rejuvenated presence in boxing provides loads of pleasure to this matchup. His well-known historical past has set a excessive bar, making this combat a important occasion for each new and veteran followers of the game. Although there have been current well being issues as a consequence of an ulcer, Tyson has resumed full coaching, able to resume his iconic legacy within the ring.
CELSIUS’s involvement on this occasion extends past typical sponsorship. The model might be hoping they’ll preserve the viewers energized all through combat week with sampling stations exhibiting off its newest flavors. Moreover, the corporate will take middle stage with its brand prominently positioned on the combat mat and thru the ‘Important Power Spotlight of the Battle’ phase, the place essential moments of the principle occasion might be featured.
Kyle Watson, Chief Advertising and marketing Officer of CELSIUS, is happy for the combat:
“Our sponsorship permits CELSIUS to strengthen {our relationships} and forge emotional connections with our world shoppers by means of sport.
“It is a nice alternative to additional activate our model on this area and produce purposeful power to viewers, attendees, and followers world wide on combat night time.”
The age distinction between Tyson and Paul is unprecedented in skilled boxing historical past, as Tyson, at 58, leads by over 30 years in opposition to the 27-year-old Paul.
From a monetary perspective, the stakes are excessive. Though official figures haven’t been disclosed, reports suggest significant earnings for both fighters, with Jake Paul allegedly poised to earn $40 million, whereas Tyson is predicted to financial institution roughly $20 million.
CELSIUS’s involvement coincides with its current growth into the UK market, the place it launched 4 power drink variants: Peach Vibe, Sundown Vibe, Cosmic Vibe, and Fantasy Vibe. When you fancy making an attempt them, they are often discovered at Tesco Specific.
