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Beer Chart is a refreshing tribute that raises a glass to soccer and UEFA Euro 2024

Studio Blackburn has teamed up with Nirvana CPH once more to create a unique and innovative wall chart for this year’s UEFA Euro 2024 tournament. Why? To bring together their appreciation of football with the joy of beer. Why else? With a carefully chosen name, Beer Chart, the concept is inspired by your typical football

Beer Chart is a refreshing tribute that raises a glass to soccer and UEFA Euro 2024

Studio Blackburn has teamed up with Nirvana CPH as soon as extra to create a novel and modern wall chart for this yr’s UEFA Euro 2024 match. Why? To deliver collectively their appreciation of soccer with the enjoyment of beer. Why else?

With a rigorously chosen title, Beer Chart, the idea is impressed by your typical soccer wall chart, which will get caught to front room partitions throughout the UK. It’s mixed with a custom-made ‘beer case’ housing seven collectable beers.

Every can have a bespoke design, naturally. However they every function a one-of-a-kind memento for each spherical of the match, designed to be loved because the video games progress.





As England gears as much as play the Netherlands in tonight’s semi-final in Dortmund, and Gareth Southgate stays tight-lipped about who’ll be on the pitch, the Beer Chart may simply be what will get very nervous spectators amongst you thru what is going to hopefully be a wonderful match.

The premise behind the Beer Crate is definitely fairly intelligent. “For those who end your crate, your workforce’s completed nice,” explains Paul Blackburn, CEO and founding father of Studio Blackburn. Why? “As a result of there’s one chilly beer for each recreation your workforce may play on the Euros.”

However even when your workforce would not make it by, you may nonetheless take pleasure in a chilly beer for every spherical. Let’s face it: when you love soccer, you are not simply going to cease watching the competitors. Not with a lot high quality on the pitch. “In case your workforce’s completed shit, you may recover from it, crack one open anyway, fill in all of the scores and chill,” provides Paul.

Brewed in collaboration with Match Day Brewery, the refreshing Euro 24 Pilsners (4.2% ABV) are available a particular beer case that features a sheet of stickers and options 24 distinctive designs celebrating every of the 24 taking part groups. These designs pay homage to the 2024 UEFA European Soccer Championship and every taking part nation.

For those who’ve been retaining rating through the years, you may know that Studio Blackburn and Nirvana CPH have been on the forefront of design-led wall charts for each World Cup and European Championship for the reason that Japan and South Korea match in 2002.

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The unique concept for these distinctive charts was dreamed up by Paul Blackburn throughout a print run in Rotterdam for the 1998 World Cup. Impressed by the superior design of Dutch match wall charts, he needed to create an alternative choice to the “garish and unattractive designs” usually produced by the British media.

He says, “My pleasure at seeing these wall charts – conceived by the immense expertise within the studio right here – come to life each two years is paralleled solely by the same old anticipation of an England win. This yr, it feels, as all the time, inevitable.”

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