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Barstool Sports activities goes Hollywood with huge UTA deal for ‘complete model’

Media watchers say it looks like Barstool Sports is trying to turn its outsize influence in the sports world into cold hard cash by signing a bumper deal with Hollywood behemoth United Talent Agency. Fox News Bros go pro with H’wood reps Time to pay the tab! Media watchers say that it looks like Barstool

Barstool Sports activities goes Hollywood with huge UTA deal for ‘complete model’

Dave Portnoy
Media watchers say it seems like Barstool Sports activities is attempting to show its outsize affect within the sports activities world into chilly laborious money by signing a bumper take care of Hollywood behemoth United Expertise Company.
Fox Information

Bros go professional with H’wooden reps

Time to pay the tab!

Media watchers say that it seems like Barstool Sports is attempting to show its outsize affect within the sports activities world into chilly laborious money — by signing a bumper take care of Hollywood behemoth United Expertise Company.

Dave Portnoy and Alex Cooper together

The community of blogs, podcasts and social media accounts has a large following among the many armchair quarterback crowd (and has additionally scored a smash hit with the feminine courting demo). Alex Cooper/TikTok

The community of blogs, podcasts and social media accounts has a large following among the many armchair quarterback crowd (and has additionally scored a smash hit with the feminine courting demo).

However it’s been shedding cash.

Penn Leisure purchased all shares of Barstool final 12 months, solely to promote it again to founder Dave Portnoy six months later for $1.

Penn reported that Barstool misplaced $16 million within the first half of 2023.

Now — again below Portnoy’s possession — the model appears to be attempting to burnish the underside line. “Appears to me that [the UTA deal is due to] an apparent want to lift money by BSS,” stated a supply.

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An insider tells us that the deal will see the company symbolize “the entire Barstool model” in “all areas.”

Dave Portnoy

Now — again below Portnoy’s possession — the model appears to be attempting to burnish the underside line. “Appears to me that [the UTA deal is due to] an apparent want to lift money by BSS,” stated a supply. Name Her Daddy/Instagram

Alex Cooper

Intercourse and relationships professional Alex Cooper launched her now-famous podcast “Name Her Daddy” with Barstool. Name Her Daddy/Instagram

We’re instructed meaning UTA’s brokers will symbolize Portnoy himself, the Barstool model and all of its podcast expertise.

In one thing of a bitter irony, Barstool’s largest success can also be the one which obtained away.

Intercourse and relationships, er, professional Alex Cooper launched her now-famous podcast “Name Her Daddy” with Barstool, earlier than leaping ship for Spotify, which reportedly purchased the present for some $60 million in 2021.

Dave Portnoy

Portnoy’s wildly well-liked video sequence “One Chunk Pizza Opinions,” during which he, properly, critiques pizza primarily based on his evaluation of a single chunk, has birthed a partnership with frozen meals firm Happi Foodi. stoolpresidente/Instagram

It seems that one other objective of the UTA deal is to forestall repeats of such doubtful achievements.

Portnoy’s wildly well-liked video sequence “One Chunk Pizza Opinions,” during which he, properly, critiques pizza primarily based on his evaluation of a single chunk, has birthed a partnership with frozen meals firm Happi Foodi.

And in February, Barstool signed a take care of sports activities betting big DraftKings.

Portnoy began the corporate in 2003 in his native Massachusetts.

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