Countdown to the eight-month The Epic Highway Journey program releasing new Lamborghini NFTs to gather
SantAgata Bolognese – WEBWIRE – Friday, August 5, 2022
Following its two profitable NFT tasks to this point, Automobili Lamborghini, in collaboration with NFT PRO and INVNT.ATOM, has commenced a digital journey that begins from the Moon, crosses Area and continues in iconic areas the world over.
On this new journey, Lamborghini tremendous sports activities vehicles would be the unmissable protagonists of locations that the traveller can go to and uncover, amassing new NFTs each month for eight months till March 2023. The gathering consists of 4 NFTs launched every month for 4 days consecutively and can be accessible to buy for twenty-four hours solely. The fourth NFT can be accessible in a restricted version of simply 63 items. On the very finish of the marketing campaign, solely those that have acquired all of the month-to-month NFTs issued both the three common NFTs or three common plus the restricted version – will obtain a particular NFT.
To reward loyalty throughout the marketing campaign, different unique surprises can be communicated, together with a digital paintings by the Lamborghini Centro Stile produced for The Epic Highway Journey marketing campaign, for many who buy two full month-to-month collections. For many who have accomplished the primary 4 months acquisitions there would be the alternative to take part in a particular tour of the SantAgata Bologneses Headquarters.
Since 1963, the 12 months of its basis, Automobili Lamborghini has all the time led from the entrance, demonstrating this with its tremendous sports activities vehicles that proceed to be the protagonists in desires of youngsters and adults all around the world. Coming into the digital world of contemporary amassing with NFTs is the pure translation and evolution of that dream, mentioned Christian Mastro, Advertising Director of Automobili Lamborghini. NFTs are the brand new, unconventional and unique proposition, paving the best way for a brand new type of expression for the youthful generations.
Lamborghini loyalists and cryptocurrency followers can be amazed by this subsequent collection of drops that culminate in a really particular reveal subsequent March, mentioned Christian Ferri, CEO of NFT PRO, Lamborghinis launch associate and skilled in engagement with customers of Web3. We’re thrilled to proceed our partnership with Lamborghini by providing this actually unique NFT assortment.
The primary collection of 4 NFTs can be launched ranging from 8 August 2022 on the web site nft.lamborghini.com.
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