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Athleta and Allyson Felix Champion Fairness for Feminine Athletes by Expanded Youngster Care Help

Athleta and Allyson Felix Champion Fairness for Feminine Athletes by Expanded Youngster Care Help

Athleta and Felix be part of forces with nonprofit &Mom to show impression of offering accessible little one care at choose 2022 observe & subject occasions


Athleta and Allyson Felix will pioneer the following chapter of advocating for moms by offering free, accessible little one care, in partnership with nonprofit group &Mom, for choose observe & subject occasions in 2022. Collectively, Athleta and Felix intention to take away boundaries for mother athletes who oftentimes should select between their profession and their households, empowering them to attain holistic well-being for themselves and their households. The accessible little one care program will kick off throughout Allyson’s final championship race in Oregon from June 23-26, 2022.

“My last season shouldn’t be about profitable medals however giving again to the game and future mom-athletes and leaving it higher for the following era of ladies elevating kids,” stated Felix. “Athleta and I got down to show the facility in supporting girls holistically. As I replicate on the boundaries that I confronted when competing on the highest degree alongside being a mom, I really feel extra dedicated than ever to forsaking this legacy to make sure extra girls can each elevate kids and excel of their athletic careers.”

Working with &Mother—a non-profit devoted to breaking the boundaries that restrict a lady’s option to pursue and thrive in profession and motherhood, co-founded by Felix’s Staff USA teammate and two-time world champion, Alysia Montaño—the companions will present free, accessible little one take care of any athletes, coaches and workers taking part within the nationwide championship by Vivvi, an employer-sponsored little one care firm. From this place to begin, the collaborative challenge goals to show the essential significance of kid take care of mom-athletes to compete with out compromise and elevate the necessity and impression of kid take care of gender fairness inside and past sports activities.

“Athleta’s function is to interrupt down boundaries to assist girls handle themselves and one another. Our newest effort to help mother athletes with little one care permits them to flourish of their skilled careers whereas prioritizing their wellbeing and eradicating a barrier so prevalent in sports activities,” stated Kyle Andrew, Athleta’s Chief Model Officer. “No girl ought to have to decide on between her profession and her household. Final 12 months we began this work by overlaying the price of little one take care of mother athletes and we’re proud to develop this help by our Energy of She Fund and stand alongside Allyson in her advocacy journey to proceed to deliver significant change for girls and ladies.”

“Conversations with my friends in sports activities—together with coaches, athletes, sports activities psychologists, nutritionists, bodily therapist and extra who’re additionally moms—dropped at gentle that little one care shouldn’t be accessible in the way in which wherein the sporting trade wanted it to be. Our work shouldn’t be an occupation that may be executed from dwelling, and we’d like to have the ability to entry little one care at sporting venues,” stated Montaño. “This pilot program, beginning with observe and subject, is an instrumental step to exhibiting industries throughout the board methods to maintain girls of their careers.”

As a part of Athleta’s continued advocacy to create extra fairness for girls, the model’s Energy of She Fund, Felix and the Women’s Sports Foundation (WSF) have opened a 3rd spherical of Youngster Care Grants to supply feminine athletes with $10,000 for obligatory little one care assets round coaching and competing. Certified athletes can apply till July 12, 2022. To-date, WSF and Athleta have awarded greater than $200,000 in Youngster Care Grants to assist mother athletes together with Elana Meyers Taylor and Kaleo Maclay to offset little one care-related bills equivalent to caregiver charges, journey, meals and different bills.

Moreover, to assist elevate consciousness and funds, and advocate for disruption within the little one care ecosystem, Athleta will host Felix’s final ever race of her last season on the skilled degree—in celebration of her legacy as a changemaker for feminine athletes. This avenue race in Los Angeles on August 7 will deliver collectively a neighborhood of supporters and allies to take part in relay races, symbolizing a path to establishing and galvanizing little one care greatest practices for all girls to succeed in their full potential.

To study extra about this newest little one care initiative and Athleta’s partnership with Felix, please go to

About Allyson Felix:

Athlete, mom and entrepreneur Allyson Felix is essentially the most embellished Monitor & Discipline Olympian in historical past — a nine-time Olympic medalist, six-time Olympic Champion. She has received a mind-blowing, twenty-five international medals on the Olympics and World Championships. Allyson continues to be honing her craft and appears to search out ardour and willpower rivaled solely by the best of the greats. At this stage of her profession, Allyson has discovered passions off the observe which she believes are her true calling. A passionate advocate for little one care and girls’s fairness, she serves on the board of administrators for nonprofit &Mom. She loves kids and serves as a member of the Proper To Play board hoping to lift consciousness for underserved kids in creating areas. Her willpower is now carrying over to the enterprise sector the place she is the Founder and President of Saysh, a community-centered life-style model for and by girls; an investor in a plant-based protein bar firm; and serves as an advisor to a health know-how startup. She has hosted a wrap-up collection for an Emmy-winning prime-time present on NBC. Allyson has completed a lot, however her best accomplishment and her best love is her daughter, Camryn, who reminds her on a regular basis that she will be able to by no means cease preventing for what is true on this world. She continues to try for greatness in all areas reminding us that all of us can obtain issues we by no means dreamed of.

About &Mom:

&Mom is a 501c3 nonprofit devoted to breaking the boundaries that restrict a lady’s option to pursue and thrive in each profession and motherhood. Co-founded by Olympian, Alysia Montaño, our present initiatives deal with creating structural change that can permit full participation and success for moms in sports activities to pave a supportive and enabling path for all moms in all industries. On the intersection of systemic boundaries, skilled alternative, and motherhood, our work factors in direction of a future the place the worth of moms within the workforce is intrinsic and motherhood shouldn’t be a limiting think about how girls succeed professionally and personally. Join our community or study extra at

About Athleta:

A licensed B Company, Athleta is a efficiency life-style model with a mission of empowering a neighborhood of lively girls and ladies. Athleta’s versatile premium efficiency life-style attire is designed by girls for girls with inclusivity at its core. Based in 1998, Athleta integrates efficiency and technical options throughout its assortment to help girls throughout their whole life-style – from yoga and coaching to journey and sleep. In 2016, the corporate launched Athleta Woman mirroring its signature efficiency in kinds for the following era. Based mostly in San Francisco, CA and a Hole Inc. model (NYSE: GPS), Athleta attire is obtainable at its greater than 230 company-operated shops throughout the USA and Canada, by its catalog, and at

About Vivvi:

Vivvi supplies distinctive little one care and early schooling. With packages throughout the nation, together with on-campus, in-home, in-office, care money and digital tutoring, Vivvi companions with employers of all sizes to make little one care extra accessible and reasonably priced. By serving to corporations cater to working dad and mom and offering a complete imaginative and prescient for at present’s households, Vivvi presents essentially the most highly effective device for recruiting, retention and productiveness. For extra info, go to

by Athleta

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