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A 12 months in evaluation for ORBCOMM maritime: Transferring the dial for digital innovation 

At the end of another year of technological innovation for container shipping, Lina Paerez, SVP of Global Marketing, reflects on 2023 and looks ahead to 2024.    2023 has been an eventful one for the shipping industry. Despite global conflicts, geopolitical tension, economic uncertainty and supply chain challenges, container shipping lines have continued to deliver vital

A 12 months in evaluation for ORBCOMM maritime: Transferring the dial for digital innovation 

On the finish of one other 12 months of technological innovation for container delivery, Lina Paerez, SVP of International Advertising, displays on 2023 and appears forward to 2024.   


2023 has been an eventful one for the delivery business. Regardless of international conflicts, geopolitical rigidity, financial uncertainty and provide chain challenges, container delivery traces have continued to ship important items around the globe. Nevertheless, inflationary strain, shopper habits and a need to extend enterprise resilience by diversifying provide markets is prompting maritime leaders to make operational adjustments. IoT know-how can play a key position in refining enterprise fashions within the face of latest challenges and ever-changing market circumstances. 

As a part of this evolution, shipowners and operators want to digitalization for assist. ORBCOMM’s options are supporting maritime companies as they navigate a difficult working setting, and we’ll proceed to assist prospects streamline their operations and make them extra resilient.  

The previous twelve months for ORBCOMM have been notable for a lot of causes. Our new dry container solution gained an IoT Product of the 12 months award in March and launched commercially in October. We additionally loved assembly, constructing key relationships and sharing business experiences with prospects and prospects around the globe throughout commerce reveals, webinars and conferences. 

Enhancing the visibility and safety of the dry container chain 

Image of an ORBCOMM CT 1000 dry container tracking device

Constructing on our legacy of chilly chain monitoring, we’re proud to have launched our dry container administration answer, anchored by the CT 1000 telematics machine, on the Intermodal Europe convention in October. ORBCOMM’s dry container answer delivers the visibility wanted for the fashionable provide chain. It’s designed to beat a number of the market’s thorniest working challenges, equivalent to monitoring the situation of property and cargo, making certain cargo integrity and decreasing provide chain inefficiencies.

Whereas scalability generally is a main stumbling block for introducing fleet-wide dry container monitoring, our answer flips the script by offering unprecedented transparency, peace of thoughts and untapped industrial alternatives, wrapped into one cost-effective intuitive package deal. 

Business recognition and profitable roll-out  

Again in March, we had been excited to listen to that our dry answer was acknowledged by IoT Evolution World journal and chosen as a winner of the 2023 Industrial IoT Product of the Year Award, only a few months after it was put in on operational containers. The business recognition was appreciated, because it rewarded the analysis, growth and testing we put into our dry container answer. With additional improvements within the pipeline, we look ahead to working with delivery traces and their prospects to proceed digitilizing maritime operations. 

Customers hapag lloyd

Recognition is nice, however profitable fleet operations are what issues most. In April, 4 months into the rollout of our dry answer, we held a fireside chat with Hapag-Lloyd the place we mentioned the advantages of ORBCOMM’s dry container answer and the teachings we realized. Ten months after the primary dry container answer was delivered to Hapag-Lloyd, the delivery line hit a major milestone with the set up of its 700,000th machine in October. This success is a testomony to ORBCOMM’s means to ship at scale, our easy set up course of and Hapag-Lloyd’s excellent fleet administration.  

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By means of the expertise of first adopters, provide chain stakeholders more and more acknowledge the industrial advantages of dependable and well timed information, equivalent to enhanced planning certainty, improved fleet utilization and better visibility for insurers. Trying on the present ranges of market curiosity, 2024 appears set to be one other massive 12 months as extra corporations undertake dry container monitoring, at scale, throughout their fleets.   

Boxing intelligent 

Ship carrying refrigerated containers

In tandem with the profitable industrial launch of our dry answer, we continued so as to add worth to each the reefer and intermodal markets in 2023.  

We have now upgraded and relaunched our ORBCOMM ReeferConnect platform—now referred to as the ORBCOMM Maritime platform—to make maritime asset administration simpler than ever. That includes a extra dynamic and fashionable person interface, the platform delivers a superior person expertise that gives simpler entry to key information insights.  

There’s extra to return in 2024, because it additionally helps our new genset monitoring answer. Combining real-time asset visibility and gasoline standing reporting, prospects will have the ability to enhance genset utilization, optimize gasoline utilization, precisely plan refueling and keep away from emergency genset stops by decreasing handbook gasoline checks, detecting gasoline degree adjustments and being alerted to important gasoline degree drops. For the primary time, shippers will have the ability to entry complete reefer, dry container, genset and chassis information in a single place. 

When built-in with information from our progressive VesselConnect shipboard community, our telematics options provide full asset visibility, even deep at sea the place visibility has historically been a problem. 

 Thought management for a greater tomorrow 

Throughout 2023, we launched a white paper on how monitoring and monitoring dry containers stands to revolutionize the market, together with one on how telematics options may also help provide chain stakeholders meet their decarbonization targets. 

The adoption of the 2023 Worldwide Maritime Group (IMO) Technique on Discount of GHG Emissions from Ships by the IMO’s Maritime Atmosphere Safety Committee was an excellent instance of what could be achieved given a typical objective. Offering a sturdy framework for motion to fight local weather change and its impacts, the technique units out an bold imaginative and prescient for the way forward for worldwide delivery. That mentioned, delivery should start decreasing its emissions at present whereas additionally exploring different fuels and propulsion applied sciences. Modern options can be found now, and telematics can play a pivotal position in expediting decarbonization by optimizing container provide chain effectivity and asset utilization.   

Communication is the heartbeat of relationships  

As an business chief, we all know how essential it’s to share our information of IoT know-how and market tendencies. In February, our group launched a podcast “The Energy of IoT within the Provide Chain” the place we coated how container IoT may also help scale back carbon footprint, restrict route congestion and extra.

Image of ORBCOMM team members talking around tableThree months later, we labored with the Journal of Commerce to provide the “Information-Pushed Containers: Closing Vital Info Gaps in Container Transport” webinar (available on demand), the place we introduced collectively container and logistics specialists to debate the affect of telematics options on each the chilly and dry chains.   These digital occasions allowed us to achieve a wider on-line viewers and supplied new avenues of dialogue with logistics stakeholders.  

We actually worth the relationships we constructed this 12 months—each on-line and in individual. We had been privileged to have the ability to meet so many new and current prospects, friends and business specialists at varied occasions all year long, together with TPM 2023, Intermodal Asia and Intermodal Europe to call a couple of.  

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The chance to interact with business leaders and determination makers from throughout the worldwide container delivery and intermodal logistics communities is an important facet of maintaining updated on the business.  

A photo of the ORBCOMM team at Intermodal Europe 2023

ORBCOMM was delighted that Christian Allred, ORBCOMM’s Government Vice President and Normal Supervisor of Worldwide Gross sales, was invited to take part within the “Cool Cargoes II: Investing within the Future—Tech, Infrastructure, and Past” panel dialogue at TPM 2023 in March. Christian took half in an fascinating and full of life dialogue on how funding in chilly chain know-how may also help convey stability to the delivery business. He additionally addressed delegates throughout Intermodal Europe in October, the place he talked about greenhouse gasoline emissions turning into a key efficiency metric and the way telematics may also help delivery traces meet their decarbonization targets. 

An image of the Women in Container Logistics Working Lunch

On a private degree, I used to be excited to take part in a panel dialogue on management at Intermodal Europe’s Women in Container Logistics Working Lunch. Girls are nonetheless an underrepresented demographic in each the transport and know-how industries, and it was great to rub shoulders with some extremely proficient and decided ladies and share experiences about forging careers in aggressive environments. I hope to proceed to fly the flag for better feminine involvement in these key industrial sectors and to encourage the following era in 2024 and past. 

An image of all the participants at the Intermodal Europe Womens Working Lunch

Future gazing 

As we method the brand new 12 months, we acknowledge that innovation and communication are the keys to transferring the dial forwards. 

2024 is prone to be one other difficult 12 months for delivery traces as worldwide tensions and international economics proceed to decrease demand for containers. Transport traces additionally face further prices as they ramp up efforts to adjust to impending decarbonization targets, and uncertainties as they plan for additional potential provide chain disruptions. The cyclical nature of container delivery is well-known, however as corporations look to distinguish their providers from peer rivals to take care of or develop market share, they’re more and more gravitating in direction of digital options.  

As a know-how supplier, our company objective is to handle the present and rising wants of the business. We’ll proceed to assist our prospects maximize their ROI, enhance enterprise transparency, inform reporting and improve customer support with our suite of {hardware}, software program, connectivity and platforms. 

Optimizing operational effectivity is one among ORBCOMM’s core enterprise goals, and promoting system interoperability and seamless information trade, utilizing API requirements, will proceed to be on the coronary heart of our price proposition. 

Trying on the larger image, I’m excited by the prospect of our services being employed to additionally assist deal with overarching points in ocean well being and container security. “The place information drives choices” is our firm motto, and as digitalization leads us one step nearer to Transport 4.0, I can’t wait to see what 2024 has in retailer for us and for the maritime business.  

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