Marucci and Victus Are Now the Official Bats of Main League Baseball

Baton Rouge, LA, January 03, 2025 –(PR.com)– Right now, Marucci Sports activities launches its multi-year licensing settlement with Main League Baseball (MLB) to designate Marucci and Victus because the Official Bats of MLB.

Constantly the 2 most-used bats in MLB, this settlement elevates essentially the most most well-liked bats amongst gamers with an unique advertising designation by December 31, 2028.

With this settlement, Marucci Sports activities enters a coveted position that unlocks the chance to leverage MLB logos, take part in MLB’s on-field occasions in a deeper trend, additional combine themselves inside the league and extra.

“This can be a new starting,” stated Kurt Ainsworth, co-founder and CEO of Marucci Sports activities. “MLB is the roots of our enterprise; it’s the place we began and what has allowed us to develop into new classes all through our historical past. To be the Official Bats of the Majors authenticates our 20+ years of dedication to ship one of the best bats within the recreation.”

Each, Marucci and Victus disrupted the wooden market early, whilst small producers, by incomes the belief of gamers for their very own distinct qualities. They rapidly started rising their recognition and companies with precision manufacturing and distinctive designs.

“Our corporations could have began in a yard shed and storage, however they’ve grown into elite manufacturers,” stated Jared Smith, co-founder and CEO of Victus Sports activities. “We have now all the time embraced the evolution of the sport and can proceed to work with MLB to push the game ahead.”

With the implementation of rule adjustments to provoke sooner paced video games, baseball’s fan engagements have elevated, notably amongst youthful individuals. As evidenced within the viewership tendencies, ticket purchases and digital and social media engagement over the past decade, MLB is regularly assembly younger followers the place they spend their time.

Starting right now, Marucci and Victus will now be capable of leverage MLB marks and logos as a part of their advertising efforts. The manufacturers gave a primary take a look at among the content material they are going to roll out as part of an formidable plan to weave MLB into their bigger model advertising.

As a part of the designation, Marucci and Victus have advertising exclusivity in a number of bat classes together with genuine wooden bats, aluminum bats, Sensible Bats (in collaboration with Diamond Kinetics) and full-size and mini trophy bats. Moreover, each manufacturers will likely be allowed an unique, secondary mark on all in-game bats. Lizard Skins, one other model within the Marucci Sports activities portfolio, will stay the Official Bat Grip of MLB as a part of the settlement. Collectively and with this new settlement, the trio of manufacturers place a stronger maintain on the diamond sports activities market as a powerhouse within the trade.

Main League Baseball and MLB are registered logos of Main League Baseball Properties, Inc. Diamond Kinetics is a registered trademark of Diamond Kinetics, Inc.

About Marucci
Based mostly in Baton Rouge, Louisiana, Marucci was began in 2004 by two former MLB gamers and their athletic coach who started handcrafting bats from their storage for among the greatest gamers within the recreation. Quick ahead to right now, that dedication to high quality and understanding of gamers’ wants has turned Marucci right into a premier model in diamond sports activities throughout all product classes, now together with footwear. To be taught extra about Marucci, please go to www.maruccisports.com. Marucci is a registered trademark of Marucci Sports activities, LLC.

About Victus
Based in 2012 and rising rapidly to turn into a high bat of selection in MLB, Victus is acknowledged as an elite baseball model at each stage of the game right now. With design pushed craftsmanship and an unprecedented dedication to adaptable performance-based high quality, Victus embraces the evolution of the sport and salutes the following technology of gamers who’re altering it. With their distinctive shade finishes and emblem designs, Victus thrives on setting themselves aside from the competitors. To be taught extra about Victus, please go to www.victussports.com. Victus is a registered trademark of Victus Sports activities LLC.

About Lizard Skins
Based in 1993, Lizard Skins had early success as a high grip amongst biking fans. The class ultimately expanded to incorporate gloves and grips, and by 2008, culminated in Lizard Skins’ most progressive grip and flagship product: Durasoft Polymer or DSP. This DSP expertise supplied the trail to changing into the No. 1 grip in baseball they usually have since expanded into many sports activities outdoors of baseball. To be taught extra about Lizard Skins, please go to www.lizardskins.com. Lizard Skins is a registered trademark of Lizard Skins, LLC.

About Main League Baseball (MLB)
Main League Baseball (MLB) is essentially the most historic skilled sports activities league in the USA and consists of 30 member golf equipment within the U.S. and Canada, representing the best stage {of professional} baseball. Led by Commissioner Robert D. Manfred, Jr., MLB has achieved back-to-back attendance good points for the primary time in 12 years with an total improve of +11% and 80% of Golf equipment welcoming extra followers over the past two seasons following intensive rule adjustments which have improved the standard of play on the sphere. With the 2024 season that includes one of the best time of recreation in 40 years and essentially the most stolen bases in 109 years, MLB viewership elevated throughout all its nationwide media companions, grew worldwide viewership by +18%, set one other report for MLB.TV streaming with greater than 14 billion minutes watched and earned League of the Yr honors from Sports activities Enterprise Journal and the CLIOS. Because the league elevated its advertising efforts and promotion of star gamers like 2024 NL MVP Shohei Ohtani and 2024 AL MVP Aaron Decide, MLB has considerably elevated its youthful fan base as evidenced by viewership, social media, ticket buying, and participation metrics. By way of its MLB Collectively social duty efforts, MLB stays dedicated to creating a optimistic influence within the communities of the U.S., Canada and all through the world. With the continued success of MLB Community, MLB digital platforms and native media manufacturing and distribution, MLB continues to seek out progressive methods for its followers to take pleasure in America’s Nationwide Pastime and a very international recreation. To be taught extra about MLB, please go to www.mlb.com.