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Beats by Dre rounded up a group of a number of the greatest present and former athletes for its newest advert marketing campaign.
Narrated by WNBA star Angel Reese, the “Athletes Get It” marketing campaign options appearances from Lebron James, Shedeur Sanders, Lionel Messi, Serena Williams, Shohei Ohtani and plenty of extra legends.
There may be additionally a fast glimpse of Los Angeles Lakers rookie Bronny James hitting a jumper earlier than transitioning to LeBron adjusting his Beats by Dre earbud as he prepares to assault the rim.
The script begins with Reese’s voiceover informing us that “it is referred to as chasing your desires” earlier than exhibiting the celebs working towards at their respective sport with easter eggs about their nicknames or accomplishments, together with “grand slams” for Williams, “50/50 membership” for Ohtani and “kings” for James.
Reese, who additionally has a cameo within the advert and is known as a strolling double-double, ends the advert by asking the viewer “what’s stopping you” from chasing after your desires.
Sanders was one of 15 college football players who signed an NIL take care of Beats by Dre as a part of the corporate’s inaugural “Beats Elite” class final yr.
The “Athletes Get It” marketing campaign is designed to highlight the model that athletes use to lock in with to allow them to set their thoughts in the correct place earlier than dominating.
