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Regardless of Dana White’s eagerness to enter boxing, UFC house owners see potential funding enterprise ‘approach down the highway’

November 6, 2024 10:00 pm ET For years, UFC CEO Dana White has teased adding boxing to his promotional portfolio. Despite recent bullish comments on diving into the sport, the UFC owners do not currently share the same vision. In September, during a Q&A before Callum Walsh’s boxing fight against Przemyslaw Runowski, which aired on

Regardless of Dana White’s eagerness to enter boxing, UFC house owners see potential funding enterprise ‘approach down the highway’


For years, UFC CEO Dana White has teased including boxing to his promotional portfolio. Regardless of latest bullish feedback on diving into the game, the UFC house owners don’t at the moment share the identical imaginative and prescient.

In September, throughout a Q&A earlier than Callum Walsh’s boxing struggle towards Przemyslaw Runowski, which aired on UFC Combat Go, White mentioned he was working toward “big announcements” along with his boxing involvement.

“If you recognize something about me and also you return and have a look at something that I’ve ever mentioned, I by no means say something that I don’t do – ever,” White mentioned. “I’ve by no means mentioned (one thing I don’t do), and we’ve been kicking the entire boxing factor round for a very long time. You’ve by no means heard me commit and say, ‘I’m in.’ I’m in.”

Apart from the UFC, White has been busy lately with completely different ventures. He has launched Dana White’s Contender Collection, which presents regional MMA fighters the chance to earn a UFC contract, and a slap combating league named Energy Slap.

Wednesday, throughout a quarterly earnings name, TKO Group Holdings president and CEO Mark Shapiro shared his ideas on White’s want to leap into boxing.

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“To begin with, some off-the-cuff feedback from Dana White don’t translate into a method that we’re speaking to the road,” Shapiro mentioned in a quote transcribed by MMA Fighting. “Dana says plenty of issues and has plenty of passions and that’s why we love him. He’s additionally the most effective promoter the game of MMA, and admittedly if it was boxing, has or will ever see.

“What I can let you know is boxing at its greatest is confused and fragmented. At its worst, it’s damaged. We expect the game presents an fascinating progress alternative for us. Dana White, and I ought to point out (WWE president) Nick Khan, have deep experience and longstanding relationships in what they name the candy science, in any other case referred to as boxing. If we had been to become involved in boxing, we’d count on to take action in an natural approach, not (mergers and acquisitions) approach. So, i.e., we’re not writing a test. If we launched the vertical at any time, we sort of see it as doing it with a accomplice that will fund it and pay us to function.”

White has sometimes sported Zuffa Boxing t-shirts over time. He’s at the moment a backer of Walsh, a 12-0 boxer from Eire, maybe his most important step towards the game but. The UFC boss admits that a part of Walsh’s attract is his Irish background, which reminds him of the early days of Conor McGregor, who turned a megastar in MMA.

Regardless of White getting behind a rising expertise, the UFC house owners don’t seem able to launch a boxing enterprise on their very own. The group appears keen to discover potential partnership choices, however based on Shapiro, it’s not a part of their fast plans.

“Nothing to announce at the moment, however that is one space we’re going to proceed to discover,” Shapiro mentioned. “We’ve talked a couple of dearth of leagues which might be on the market. Clearly, we’re buying (Skilled Bull Riders), there’s not a lot else. We don’t essentially want so as to add something to our mannequin, however boxing is ripe for a repair.

“We’re blessed to have two consultants within the subject, and if a possibility presents itself or we will chase one down that doesn’t put a lot danger or any danger for that matter on us financially, then we’re going to pursue it. By way of fashions and leagues and the way we’d construction it, and so on., and so on., that’s approach down the highway. As soon as we’ve one thing, if we’ve one thing, you’ll be the primary to know.”

Remember to go to the MMA Junkie Instagram web page and YouTube channel to debate this and extra content material with followers of combined martial arts.

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